Digital Marketing Manager

2 months ago

Boston, United States Harpoon Brewery Full time

**POSITION OVERVIEW**

**POSITION RESPONSIBILITIES**
- **Social Media Management**: Managing (in-house and/or with partners) the brand's social media profiles, including content scheduling, engaging with followers, responding to comments and messages, managing paid amplification efforts and analyzing social media performance metrics to refine strategies and drive key results.
- **Website Experience Optimization**: Ensuring the company's websites offer a seamless and engaging user experience, with updated content, optimized navigation, and fast loading times. This includes collaborating with web developers and designers for necessary updates and improvements.
- **Community Management**: Building and nurturing online communities around MBBC’s brands and retail locations. This involves moderating forums or social media groups, collaborating with and supporting teams to organize and maximize the value of community and brewery events (including Festivals, Harpoon Helps and retail events) and fostering a positive environment for community members to engage with each other and the brand.
- **Crisis Management and Customer Service**: Monitoring digital channels for feedback, complaints, or potential crises and responding appropriately to maintain the brand's reputation. This includes providing timely customer service and support through digital platforms.
- **Collaboration and Stakeholder Engagement**: Working closely with other departments and stakeholders to ensure a consistent brand message and to leverage cross-functional insights for more effective digital campaigns.
- **Staying Up-to-Date with Digital Trends**: Keeping informed about the latest in digital marketing, social media trends, community engagement strategies, and technological advancements to keep the brand at the forefront of digital innovation.

**IDEAL CANDIDATE**
- Self-Starter & Team Player: Be able to work alone on projects without much supervision and at the same time work closely with others in a team environment. Comfort with hands-on work.
- Flexibility: Be able to adapt to the wide-ranging tasks associated with the position from working in an office environment to being on site at the Festival ground.
- Work Habits, Competencies, and Traits:

- Demonstrated ability to multi-task and work in a fast-paced environment
- Exceptional oral and written communication skills with the ability to rally and motivate internal and external stakeholders
- Dependability, enthusiasm, cheerful and professional demeanor
- Forward thinker, who actively seeks opportunities and proposes solutions
- Positive attitude and influence
- Genuine enthusiasm for beer and team player attitude is a must

**QUALIFICATIONS***
- Bachelor’s Degree preferably in Communications or Marketing
- Strong writing skills across all marketing communications types - social media, website
- Strong technical skills and familiarity with industry-standard digital platforms like Sprout, Klayvio, Meta Business Manager, etc.
- Demonstrated social media experience - strategy setting, resource mapping, content creation, metrics/analysis and execution of social strategy.
- Attention to detail: The ability to handle many different tasks at the same time in a stressful environment. Innate ability to problem solve on the spot.

**LOCATION**: Boston Brewery

**DEPARTMENT**: Marketing

**FLSA**: Full Time, Non-Exempt

**JOB GRADE**:Firkin

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