Associate Director

Found in: Jooble US O C2 - 2 weeks ago

Boston MA, United States JTC Group Full time

Associate Director - Business Development & Marketing
An exciting and dynamic new role tocomplement a rapidly growing Institutional Client Services (ICS) BusinessDevelopment & Marketing (BD&M) team in the US as well as the widerBD&M team covering ICS and Group activity. 
Primary focus will be working on the externalmarketing of the fund administration business in the US. As Associate Directorof the US ICS Marketing team, you will work alongside the Global Head of ICS BD&M,Senior Management, and the existing team to drive and deliver the strategic externalprogramme. The role includes workingclosely with business development (BD) team members to meet the department KPIsof raising JTCs profile among strategic target audiences and developingand using available marketing tools and channels to deliver our proposition withmeasurable outcomes.
As an integral member of the ICS marketing team, work collaboratively with the existing ICS Marketing team to deliver the external marketing programme, including focused email campaigns to existing targets, general campaign management, content production for email campaigns and complementary thought leadership delivered across digital and traditional channels as well as collateral management.
Develop and manage content/ campaign calendar and implementation thereof across all channels, including social media, email campaigns, advertising (where appropriate). Content includes all platforms such as written, video, webinars, podcasts, etc. KPI is to drive traffic to the JTC website resulting in lead generation and ultimate conversion to win business.
Work with the Senior Manager – BD&M to create bespoke marketing collateral and pitch material as needed by the BD teams in the US.
Ensure BD teams are using Pandadoc for proposals and work with them to update relevant documents where necessary.
Conduct Market research on specific targets as required.
Manage contact and distribution lists for the service pillars in accordance with GDPR guidelines.
Build Intermediary program run in collaboration with Head of US BD.
Work closely with the Specialty Administration pillar on identified marketing opportunities.
Work with ICS and Group marketing colleagues to drive the effective use of internal communications to support the commercial ambitions of the ICS Division.
Assist Head of BD&M ICS to proactively monitor the performance of the marketing program using a clearly defined set of metrics and available tools (e.g. Salesforce CRM and Einstein Analytics reporting).
Ongoing creation, management and oversight of website and collateral content.
Deliver status reports on activities monthly to the Global Head of Marketing on progress, issues, risk and escalation.
Work with the EMEA ICS division to identify joint marketing efforts, always ensuring efficiency and alignment to the marketing KPIs for ICS US.
Attend regular internal marketing and BD meetings and assist with providing meaningful, accurate updates on marketing campaigns, competitor activity and brand strength.
Support ICS and BD&M team with activities as required.
Undertake travel as required, in line with the Group’s travel policy.
Adhere to Risk & Compliance policies and procedures in relation to regulatory requirements and AML legislation and to any Divisional policies and procedures.
Develop self and commit to always becoming deeply expert in relevant fields. Any other relevant duties as deemed necessary by Management.
5+ years Marketing experience at Manager level or above – experience in communications highly advantageous.
~ Demonstrable technical knowledge in financial services marketing, experience in Fund Services essential.
~ Demonstrable experience of directly managing third party resources and budgets.
~ Results oriented, driven to meet and exceed commercial goals.
~ Able to devise and manage original campaigns.
~

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