Head of Marketing and Communications

3 weeks ago

Needham MA, United States HPR Full time

HPR is seeking a Head of Marketing and Communications to oversee the creation and expansion of an in-house marketing staff, oversee marketing consultant relationships, and execute HPR’s overall marketing strategy. HPR is a profitable, rapidly growing, FinTech company. This is a key hire in which we are seeking a combination of creativity, enthusiasm, strategic thinking, and a “whatever it takes” mentality.

This is an opportunity to leverage your marketing expertise across numerous business functions and be the first Marketing hire at HPR. Candidates must be well-versed in all aspects of marketing including positioning, messaging, social media, media relations, content creation and artwork design.

Responsibilities:

  • Strategic Planning: Develop and execute a comprehensive marketing strategy aligned with company objectives, positioning us as a leader in the fintech industry and driving awareness, engagement, and conversion.
  • Brand Development: Define and articulate our brand identity, value proposition, and messaging framework, ensuring consistency across all marketing channels and touchpoints.
  • Customer Acquisition: Lead customer acquisition efforts across digital and traditional channels, including SEO, SEM, social media, email marketing, content marketing, events, and partnerships.
  • Content Strategy: Develop and execute a content strategy to create compelling and relevant content that resonates with our target audience, driving traffic, engagement, and lead generation.
  • Product Marketing: Collaborate with product management and development teams to understand product features, benefits, and competitive differentiation, and develop marketing materials and messaging to effectively communicate value to customers.
  • Campaign Management: Plan and execute integrated marketing campaigns to support product launches, promotions, and other key initiatives, leveraging data-driven insights to optimize performance and ROI.
  • Marketing Operations: Establish and optimize marketing processes, workflows, and systems to enable efficient and scalable marketing operations, including marketing automation, analytics, and reporting.
  • Team Building: Recruit, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous learning.
  • Partnership Development: Identify and cultivate strategic partnerships and alliances to extend our reach, enhance our offerings, and drive customer acquisition and retention.
  • Market Research: Conduct market research and competitive analysis to identify market trends, customer needs, and competitive threats, informing product development, positioning, and go-to-market strategies.
  • Employer Branding: Create material in tandem with HPR recruiting team to position HPR as a top place to work.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or related field; MBA or equivalent preferred.
  • 7+ years proven experience in marketing leadership roles, preferably in the fintech or financial services industry.
  • A track record of driving growth and customer acquisition.
  • Strong strategic thinking and analytical skills, with the ability to translate business objectives into actionable marketing plans and initiatives.
  • Demonstrated expertise in digital marketing channels and tools, including SEO, SEM, social media, email marketing, content marketing, and marketing automation.
  • Excellent communication and storytelling skills, with the ability to craft compelling narratives and messages that resonate with target audiences.
  • Hands-on experience with marketing technology platforms and analytics tools
  • A data-driven approach to decision-making and optimization.
  • Strong leadership and team-building skills, with the ability to inspire and motivate cross-functional teams to achieve ambitious goals.
  • Entrepreneurial mindset with a bias for action, creativity, and innovation
  • The ability to thrive in a fast-paced startup environment
  • Ability to commute to our Needham, MA HQ 5 days/week

Please note: HPR currently does not provide employment sponsorship

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