B2B Marketing Specialist

1 month ago


Gaithersburg, United States EDI Staffing Full time
B2B Marketing Specialist (Contractor)
The B2B Marketing Specialist role will work closely as a part of the Growth Marketing Team to scale the growth of our B2B products across all our online platforms
The candidate must have experience with paid search platforms (Google & Bing Ads) and paid social/display platforms (LinkedIn & DV360) as this role is responsible for executing and supporting multi-million dollar digital marketing campaigns, as well as identifying areas for improvement.
Requirements and qualifications
  • 2+ years in managing digital marketing campaigns across paid search, paid social, and display platforms with an international scope, including ad copy testing experience
  • 1+ years in global B2B marketing
  • Strong written, verbal and collaboration skills
  • Experience using data and metrics to measure impact and determine improvements
  • Demonstrated understanding of digital marketing mechanics and most common advertising platforms (Google, Bing, LinkedIn, Display)
  • 2+ years experience with using modern BI tools like Tableau, Google Analytics, or Adobe Analytics
Skills and competencies
  • Manage paid campaigns across platforms
  • In coordination with the agency, analyze KPIs and optimize and improve performance
  • Monitor and report on marketing campaign performance including monthly and quarterly summaries
  • Work with in-house growth manager and copywriters to develop new tests
  • Maintain in-depth knowledge of Google, LinkedIn, and other ad platforms
  • Develop forecasts and media plans using input from partners and your marketing lead
  • Translate campaign objectives into paid media activation strategies; including defining and building target audiences
  • Oversee the execution of operational tasks including budget pacing and campaign creative trafficking
  • Keep a calendar of promotions and global campaigns and ensure alignment of schedules
Key job responsibilities
  • Manage paid media campaign execution across multiple worldwide markets
  • Execute campaign optimization tactics (in coordination with agency) to achieve spend efficiency and volume targets
  • Partner with partners and stakeholders to define the test roadmap
  • Support the strategy for channel growth in emerging markets
  • Support new strategies to drive increased acquisition
  • Partner with strategic cross-functional teams to support GTM plans for upcoming product launches


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