Lead, Advertising Measurement
3 weeks ago
What are we looking for in our Lead, Advertising Measurement?
Russell Tobin's client, a social networking and advertising company is hiring an Ads Measurement Lead to work remotely
Apply Now
Employment Type: Contract/Remote
Pay rate: $68 - $78/hr. DOE
Responsibilities:
- Daily responsibilities will span across advertising measurement, vendor development, advertising strategy, teaching and supporting our sales team, and research.
- Measurement knowledge including attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, 1st and 3rd party insights storytelling, and custom research.
- Work with measurement vendors to understand methodologies and their impact on Client. Develop mutual roadmaps to help expand the capabilities of Client’s measurement suite.
- Leverage measurement results to drive sales impact - developing performance benchmarks, case studies, media & creative best practices, and refinement/optimization to our audience and targeting strategy to improve efficiency and effectiveness.
- Partner with Sales, Marketing, and Brand Strategy to develop compelling storylines that highlight opportunities for Client advertisers and our competitive advantage.
- Develop and support our go-to-market teams with your measurement expertise, industry knowledge, and insights.
- Support the execution of innovative primary research that amplifies our narrative and value proposition to advertisers, and the development of insights products that position Client as a curator of business-critical learnings to advertisers.
Required Skills:
- A data-driven storyteller that’s passionate about measurement to inspire and drive action.
- 1-3+ years in ad research or ad tech – at a research vendor, media owner, client or agency partner – with at least 1 of those years working in digital advertising.
- Expertise in these three areas of measurement across verticals:
Reach: impressions, viewability, on-target percentage, brand safety, etc.
Resonance: brand awareness, consideration, intent, etc.
Reaction: attribution, conversion, sales lift, tune-in, foot traffic, etc.
- Proven ability to weave primary research, 1st party platform data, and 3rd party/syndicated research together into a cohesive and compelling story of strategic importance.
Requirements:
- Solid technical and operational expertise in production related areas.
- A knowledge of experimentation and familiarity with the underlying statistical methods
- familiar with the ad measurement landscape and the primary vendors, products, and services that advertisers use to measure performance - and how it all works from a technical perspective.
- A strong background in the execution, analysis, and presentation of quantitative advertising research.
- Experience working with measurement vendors to bring new services and capabilities to life at a technology company.
Benefits that Russell Tobin offers:
Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.
#CBRate/Salary: $68 - $78/hr. DOE
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