Lead, Advertising Measurement

3 weeks ago

San Francisco, United States Russell Tobin Full time



What are we looking for in our Lead, Advertising Measurement?

Russell Tobin's client, a social networking and advertising company is hiring an Ads Measurement Lead to work remotely

Apply Now

Employment Type: Contract/Remote

Pay rate: $68 - $78/hr. DOE

Responsibilities:

  • Daily responsibilities will span across advertising measurement, vendor development, advertising strategy, teaching and supporting our sales team, and research. 
  • Measurement knowledge including attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, 1st and 3rd party insights storytelling, and custom research.
  • Work with measurement vendors to understand methodologies and their impact on Client. Develop mutual roadmaps to help expand the capabilities of Client's measurement suite.
  • Leverage measurement results to drive sales impact - developing performance benchmarks, case studies, media & creative best practices, and refinement/optimization to our audience and targeting strategy to improve efficiency and effectiveness.
  • Partner with Sales, Marketing, and Brand Strategy to develop compelling storylines that highlight opportunities for Client advertisers and our competitive advantage.
  • Develop and support our go-to-market teams with your measurement expertise, industry knowledge, and insights.
  • Support the execution of innovative primary research that amplifies our narrative and value proposition to advertisers, and the development of insights products that position Client as a curator of business-critical learnings to advertisers.

Required Skills:

  • A data-driven storyteller that's passionate about measurement to inspire and drive action.

  • 1-3+ years in ad research or ad tech - at a research vendor, media owner, client or agency partner - with at least 1 of those years working in digital advertising.

  • Expertise in these three areas of measurement across verticals:
    Reach: impressions, viewability, on-target percentage, brand safety, etc.

Resonance: brand awareness, consideration, intent, etc.

Reaction: attribution, conversion, sales lift, tune-in, foot traffic, etc.

  • Proven ability to weave primary research, 1st party platform data, and 3rd party/syndicated research together into a cohesive and compelling story of strategic importance.

Requirements:

  • Solid technical and operational expertise in production related areas.
  • A knowledge of experimentation and familiarity with the underlying statistical methods 
  • familiar with the ad measurement landscape and the primary vendors, products, and services that advertisers use to measure performance - and how it all works from a technical perspective.
  • A strong background in the execution, analysis, and presentation of quantitative advertising research.
  • Experience working with measurement vendors to bring new services and capabilities to life at a technology company.

Benefits that Russell Tobin offers:

Russell Tobin offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

#CB

Rate/Salary: $68 - $78/hr. DOE

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