Product Marketing Manager

3 weeks ago

Atlanta, United States Sigil Partners Full time

We are seeking an energetic, team-oriented Product Marketing Manager to lead our marketing program for enterprise Software Sales. You will be responsible for crafting and executing the Go-To-Market strategy, driving pipeline generation, and playing a key role in the rapid growth of our client. This is an exciting opportunity for a marketing expert who thrives in a dynamic environment, translating customer and sales needs into successful marketing initiatives.


In this role, you will bridge the gap between product, sales, and marketing by developing impactful content, sales enablement materials, and engaging campaigns that resonate with technical audiences....specifically Enterprise Data Architects in highly regulated industries. You will be the go-to expert for all things Go-To-Market, creating repeatable sales plays and competitive programs that drive deals to close.


Key Responsibilities:

  • Be the Go-To-Market expert for stakeholders in product and sales, ensuring alignment across all products and features.
  • Work closely with sales leaders to drive marketing and sales alignment, pipeline generation, and impactful sales programs.
  • Define and create high-quality content for product demos, sales plays, and competitive programs, ensuring alignment with marketing campaigns.
  • Own key sales communications, updates, and content creation for events, webinars, and third-party engagements targeting Salesforce and other SaaS ecosystems.

Qualifications:

  • 7+ years of experience in Product Marketing or Go-To-Market strategy for SaaS or B2B technology platforms.
  • Expertise in Salesforce products or other B2B SaaS technologies.
  • Proven track record of building sales enablement materials, including slide decks, demo videos, and event content.
  • Data-driven mindset with the ability to leverage analytics to measure and refine marketing performance.
  • Strong organizational skills and the ability to manage multiple projects with tight deadlines in a fast-paced environment.
  • Excellent collaboration and communication skills, both written and verbal.

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