Content Marketing Manager

4 weeks ago

Oldsmar, United States Konica Minolta Full time
Overview

Develop and Execute Content Strategy:

Design and implement a comprehensive content strategy that aligns with business goals and targets key audiences. This includes understanding market trends, audience needs, and competitor strategies.

Content Creation and Management:

Oversee the creation of high-quality, engaging content across various channels, including websites, blogs, social media, email campaigns, and more. Ensure content consistency in style, tone, and voice.

SEO and Content Optimization:

Utilize SEO best practices to improve content visibility and search engine rankings.  Conduct keyword research and implement optimization techniques to drive organic traffic and enhance user experience.

Performance Analysis and Reporting:

Monitor and analyze content performance using tools like Google Analytics and Hubspot. Provide regular reports to stakeholders, highlighting successes and areas for improvement.

Team Collaboration:

Work closely with cross-functional teams, including product marketing, design, sales and customer success, to ensure cohesive and effective content marketing efforts. Provide guidance and support to external content creators and editors.

Innovate and Implement New Channels:

Explore and implement new content distribution channels to expand reach and engagement. Manage content launch dates and project deadlines using tools like content calendars and project management software ().
Responsibilities

SEO Expertise: Understanding of search engine optimization and content optimization techniques. Ability to stay updated with the latest SEO trends and algorithms. Strong Writing and Editing: Exceptional writing and editing skills to produce and refine high-quality content that tells a story and engages the audience. Data Analysis: Proficient in analyzing data from various sources, such as web analytics, keyword analysis, and A/B testing, to make informed decisions about content strategy. Technical Proficiency: Familiarity with content management systems, SEO tools, and social media platforms. Ability to navigate and utilize these tools effectively. Creative Thinking: Innovative mindset with the ability to think outside the box and develop creative solutions to content marketing challenges. Project Management: Strong organizational skills to manage multiple projects and meet deadlines. Experience with content calendars and project management tools is a plus.

Core Compentencies

Growth Mindset: Is curious and embraces challenges as learning opportunities. Acknowledges and takesownership for own areas of development by seeking feedback from others to continuously grow. Believes that abilities and talent are assets that everyone can develop with effort and perseverance, benefiting the organization as a whole. Collaboration: Builds and fosters collaboration inside and outside the organization; works together with others towards common goals to contribute to team and organizational performance; supports individual and team success by breaking silos, sharing information, connecting people and mobilizing key resources. Customer Centricity:  Engages with internal and external customers as a partner, by listening to and understanding their latent and evolving needs. Takes customers’ business, environmental and social sustainability challenges into consideration and co-creates innovative and tailored solutions together. Identifies opportunities to improve customer experience, creates added value and enhances customer engagement.
Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, or a related field. 5+ years of experience in content marketing functions, digital marketing, or a similar role. Proven track record of developing and executing successful content strategies. Experience in the IT services industry is a plus. Self-motivated, organized, and detail-oriented, with the ability to manage multiple projects and deadlines. Team-oriented, collaborative, and customer-focused, with the ability to work cross-functionally and build relationships.

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