Content Writer

Job Description: Content Writer-Marketing

Reports to: Patti White, Director of Marketing

***Note: This position is based in our Oldsmar, Florida office and can offer a hybrid work arrangement after training.   Candidate must reside in the state of Florida at the time of hire.  Join us in making a difference and be part of our journey towards excellence in home healthcare.

Are you a skilled storyteller with a passion for crafting compelling narratives? Do you dream of working in a place where creativity meets purpose? Join Pinnacle Home Care, Florida's largest private home healthcare agency, and be part of a team that feels more like a family. Here, we're not just colleagues; we're a close-knit group of innovators who believe in having fun while making a difference in the world. Your role will be pivotal in shaping our digital presence through engaging content creation, and we promise you'll love every moment of it

About Us:At Pinnacle Home Care, we're dedicated to delivering exceptional healthcare services with a focus on innovation and compassionate care. Our vibrant culture is what sets us apart – we're a dynamic team that thrives on collaboration, creativity, and a shared mission to positively impact patient lives. If you're ready to bring your passion and talent to a place where your work truly matters, we can't wait to meet you

Requirements:

• 5+ years of proven experience as a writer/editor, with a portfolio demonstrating strong storytelling and content creation abilities.
• Bachelor’s degree in journalism, English, Communications or related field.
• Ability to create persuasive, action-oriented content that drives engagement and conversions through excellent communication skills with a keen eye for grammar.
• Strong project management skills with the ability to manage multiple assignments under tight deadlines.
• Experience in SEO practices, including keyword research, site analysis, and link building.
• Knowledge of AI tools for content creation and optimization.
• A collaborative mindset with the ability to work effectively across teams and with internal stakeholders.
• A positive attitude with a "get-stuff-done" mindset and the ability to juggle multiple priorities effectively.
• Proficiency in Microsoft 365 tools and content management systems.

Preferred:

• Experience in graphic design and video editing.
• Ability to translate content into Spanish (preferred), maintaining cultural sensitivity and linguistic accuracy.
• Knowledge of marketing automation and email communication tools i.e MailChimp, Constant Contact.

Key Responsibilities:

• Write long and short-form content for digital platforms, including websites, blogs, social media, newsletters, emails, brochures, and landing pages.
• Conduct thorough research and develop insightful blog articles to enhance SEO strategies and drive organic traffic.
• Collaborate with designers to create innovative content assets that resonate with our audience and reflect our brand identity.
• Proofread and edit content with impeccable attention to detail, ensuring accuracy, clarity, and consistency.
• Utilize AI tools to optimize content creation processes and enhance efficiency.
• Optimize website content for SEO and web traffic metrics, ensuring alignment with digital marketing strategies.
• Utilize content management systems (e.g., WordPress, HTML) to publish and update website content.
• Create and manage Google Sponsored Ads, display ads, retargeting ads, and analyze campaign performance.
• Collaborate with marketing on email campaign creation and management, focusing on engagement and conversion.
• Execute digital engagement and awareness campaigns across various platforms, leveraging digital best practices and data-driven insights.

What We Offer: Join a passionate team dedicated to excellence in healthcare and digital marketing. At Pinnacle Home Care, you'll have the opportunity to contribute to impactful projects and grow your career in a supportive environment. We offer competitive compensation with benefits and our culture is unmatched.  That is why we continue to win Best Places to Work.

Ready to Apply? If you are a creative thinker with a knack for storytelling and a passion for healthcare, we want to hear from you. Show us how your skills can help us elevate our digital presence and drive meaningful engagement with our audience.

About Pinnacle Home Care:

Pinnacle Home Care is a Medicare Certified and Florida Licensed full-service clinically owned and operated health care company, led by professionals who are passionate about delivering Exceptional Outcomes and quality care Beyond Expectation to patients, referral partners, staff and the communities that we serve. We have 16 locations throughout Florida hiring Clinical Managers, RNs, LPNs, PTs, PTAs, STs, HHAs, and other office staffing roles.If you don't see a role that meets your skill set on the job board, send us your resume directly to recruiting@pinnnaclehomecare.net Please include your full name and location We look forward to assisting you in exploring career opportunities with Pinnacle Home Care

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