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Job Description: Content Writer

Reports to: Patti White, Director of Marketing

Are you a skilled storyteller with a passion for crafting compelling narratives? Do you dream of working in a place where creativity meets purpose? Join Pinnacle Home Care, Florida's largest private home healthcare agency, and be part of a team that feels more like a family. Here, we're not just colleagues; we're a close-knit group of innovators who believe in having fun while making a difference in the world. Your role will be pivotal in shaping our digital presence through engaging content creation, and we promise you'll love every moment of it

About Us:

At Pinnacle Home Care, we're dedicated to delivering exceptional healthcare services with a focus on innovation and compassionate care. Our vibrant culture is what sets us apart – we're a dynamic team that thrives on collaboration, creativity, and a shared mission to positively impact patient lives. If you're ready to bring your passion and talent to a place where your work truly matters, we can't wait to meet you

Key Responsibilities:

• Write long and short-form content for digital platforms, including websites, blogs, social media, newsletters, emails, brochures, and landing pages.
• Conduct thorough research and develop insightful blog articles to enhance SEO strategies and drive organic traffic.
• Collaborate with designers to create innovative content assets that resonate with our audience and reflect our brand identity.
• Proofread and edit content with impeccable attention to detail, ensuring accuracy, clarity, and consistency.
• Utilize AI tools to optimize content creation processes and enhance efficiency.
• Optimize website content for SEO and web traffic metrics, ensuring alignment with digital marketing strategies.
• Utilize content management systems (e.g., WordPress, HTML) to publish and update website content.
• Create and manage Google Sponsored Ads, display ads, retargeting ads, and analyze campaign performance.
• Collaborate with marketing on email campaign creation and management, focusing on engagement and conversion.
• Execute digital engagement and awareness campaigns across various platforms, leveraging digital best practices and data-driven insights.

Requirements:

• 5+ years of proven experience as a writer/editor, with a portfolio demonstrating strong storytelling and content creation abilities.
• Bachelor’s degree in journalism, English, Communications or related field.
• Ability to create persuasive, action-oriented content that drives engagement and conversions through excellent communication skills with a keen eye for grammar.
• Strong project management skills with the ability to manage multiple assignments under tight deadlines.
• Experience in SEO practices, including keyword research, site analysis, and link building.
• Knowledge of AI tools for content creation and optimization.
• A collaborative mindset with the ability to work effectively across teams and with internal stakeholders.
• A positive attitude with a "get-stuff-done" mindset and the ability to juggle multiple priorities effectively.
• Proficiency in Microsoft 365 tools and content management systems.

Preferred:

• Experience in graphic design and video editing
• Ability to translate content into Spanish (preferred), maintaining cultural sensitivity and linguistic accuracy.
• Knowledge of marketing automation and email communication tools i.e MailChimp, Constant Contact.

What We Offer: Join a passionate team dedicated to excellence in healthcare and digital marketing. At Pinnacle Home Care, you'll have the opportunity to contribute to impactful projects and grow your career in a supportive environment. We offer competitive compensation with benefits and our culture is unmatched.  That is why we continue to win Best Places to Work.

Ready to Apply? If you are a creative thinker with a knack for storytelling and a passion for healthcare, we want to hear from you. Show us how your skills can help us elevate our digital presence and drive meaningful engagement with our audience.