Brand Marketing Coordinator

2 weeks ago

Oldsmar, United States MarineMax Full time
OVERVIEW: We are seeking a dynamic and detail-oriented Brand Marketing Coordinator to join our marketing team. In this role, you will play a key role in supporting the development and execution of brand marketing strategies that enhance and drive brand awareness, customer engagement, and support business growth. The ideal candidate is creative, analytical, and eager to learn and grow in a fast-paced environment to provide support to ensure brand messaging is consistent, engaging and impactful across all channels.

KEY RESPONSIBILITIES:
  • Assist in brand development and strategy to help maintain brand guidelines and ensure that all marketing materials are consistent with brand's voice, tone, and visual identity across all channels.
  • Provide support with development and refining brand marketing strategies that align with overall business goals.
  • Assist with campaign support and management to include planning, executing, and monitoring multi-channel marketing campaigns with digital, social media, print, and events.
  • Utilize systems and tools to analyze and track the performance of marketing campaigns and prepare reports to communicate results and insights.
  • Closely collaborate and connect with cross-functional teams to ensure a cohesive brand experience across all touchpoints.
  • Support content development, refinement, and distribution of marketing materials, including but not limited to website content, email campaigns, social media initiatives, video, blogs, and other multimedia ensuring they effectively reach and engage target audiences.
  • Monitor social media channels to make recommendations in growing the brand's social media presence and track performance metrics.
  • Conduct market research and analysis to identify trends, competitor activities, and customer needs to utilize data to measure the effectiveness of marketing efforts and suggest improvements.
  • Suggest and support external brand partnerships and potential opportunities for co-branded initiatives including but not limited to identifying, development, and management of the relationships, partnerships and collaborations that enhance brand visibility.
  • Assist in tracking marketing expenses and ensuring campaigns stay within budget to prepare reports to communicate status.
  • Support the planning and execution of brand events, including shows, customer events, product launches, and promotional activities to include coordination of logistics, vendor relationships, and event promotions.
  • Travel as needed.
  • Perform other duties as assigned to support the overall success of the team and organization.
KEY SKILLS:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 1-2 years of experience in brand marketing, advertising, or a related role.
  • Strong written and verbal communication skills.
  • Familiarity in digital marketing tools and platforms, including social media, email marketing, and analytics.
  • Creative thinker with strong organizational and project management skills, with the ability to work collaboratively in a fast-paced, retail-minded team environment.
  • A passion for brand storytelling and a desire to grow within the field of marketing.
  • Proficiency in Microsoft Office Suite.

*MarineMax and its subsidiaries uses E-Verify, an Internet-based system, to confirm the eligibility of all newly hired employees to work in the United States. Learn more about E-Verify, including your rights and responsibilities.

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