Key Account Manager, Small Format

2 weeks ago


Charlotte, United States Red Bull Full time

Reporting to the Senior Manager of Small Format, your main priorities are selling and implementing our strategy and programs to local small format key account chains (KA), influencing execution of programs through local decision makers (DMs). Main responsibilities include: own local key account budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) within chain); develop productive business relationships with your assigned accounts; and develop solutions that resonate with your customer needs while achieving our goals.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Implement distribution on priority packages following HQSG (Headquarter Sales Group) recommendations

Ensure all assigned key account’s schematics reflect Red Bull standards relative to flow and package mix

Sells Red Bull’s Optimum Price program by using best practices and available tools

Customizes presentations to better appeal to customer’s needs

Cautions accounts of pricing and probes for future retail price plans changes

Develop annual promotion schedule following BU and HQSG goals

Creatively sell Red Bull standards and price points in a way that resonates with the customer’s needs

Ensure all promotions are accompanied by POS and incremental displays

Customizes sales pitch to achieve account goals while driving permanent displays

Evaluate Return on investment before recommending specific POS or customized solutions

Implement displays following HQSG channel guidelines

Develop relationships with important decision makers through business reviews, communication.

Implement account programs through local DMs

Pursue incremental opportunities over-and-above programs

Provide feedback to local DMs and Director on any important developments, information, or successes

Maintain important point of local knowledge regarding accounts

Contribute to opportunities to build relationships and ‘wire’ important accounts beyond buyer level

Constructs annual Customer Marketing Agreements and manages associated funds for all designated important accounts on a weekly and monthly basis

Work with Category Analyst to evaluate Return on investment with regards to ‘pay-for-space’ agreements and communicates important insights to BU and HQSG

Post-promotion analysis, with CA, following all promotions to evaluate promotional effectiveness

Conduct quarterly business reviews to update KA on business, channel competition and opportunities.

Share examples of Red Bull marketing activities to demonstrate important points of difference to competition

Provide Energy Insights that inspire change in promotion, price, or display practices

Process (i.e. Chain Alerts) to keep DPs informed of KA programs

Visits DPs to ensure personal contact and open lines of communication

3+ years of Sales experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation Experience using internal and external data sources (i.e. IRI, Nielsen) Negotiation experience Bachelor’s degree or equivalent work experience in lieu of degree Must be fluent in English, additional language skills an advantage Travel 30-40% Permanent Benefits eligible

Key Account Manager, Small Format

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

Meaning

Find your meaning and use your strengths to achieve it

The bigger reason why you work. To contribute and add value to something or someone.

Freedom & Responsibility

Take real responsibility for yourself and your work.

To have the freedom to work on something the way you want to.

Mastery

Love life, love work, love to challenge yourself

Turn your talents into strengths to become excellent at what you do.



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