Growth Marketing Associate

7 days ago

New York, United States Cometeer Full time

Welcome to the future of coffee. Cometeer features the best beans from world-class roasters, brewed better through science, and frozen in a peak-state of coffee deliciousness.  Delivered in a tiny recyclable capsule, all you have to do is melt it with hot water (or ice water, or oat milk). Think pour over quality, pajama convenience. With a mission to elevate how the world consumes coffee, we recognize that our greatest strength lies in our people. 

At Cometeer, we foster a culture of collaboration, curiosity, and respect, where every team member's unique perspective and contributions drive our success. We are passionate about building an environment where individuals thrive, innovate, and feel empowered to make an impact. Join us in revolutionizing an industry while celebrating the people who make it all possible.


The Role
As a Growth Marketing Associate focusing on Lifecycle at Cometeer, you will support the design and execution of targeted, data-driven lifecycle marketing campaigns to enhance customer retention, drive engagement, and maximize lifetime value. This role is ideal for a driven, organized, and analytically-minded individual with a passion for consumer brands and a knack for customer insights. You'll work closely with cross-functional teams, such as Growth, Creative, and Customer Experience, to optimize our lifecycle marketing strategies and bring our brand's unique value to life.

What you will do:

  • Campaign Support: Assist in executing lifecycle marketing campaigns, including email, SMS, and other direct channels, to improve customer retention and engagement.
  • Customer Insights & Segmentation: Collaborate on segmenting audiences and personalizing communication, with a focus on customer lifecycle stages, purchase behavior, and engagement trends.
  • Data Analysis: Track and report on campaign performance metrics, such as open rates, CTR, and conversion, to identify insights and opportunities for optimization.
  • Content Coordination: Coordinate with the creative team to ensure messaging is aligned with brand values.
  • A/B Testing: Support A/B testing initiatives to refine messaging, creative, and timing to maximize customer engagement.
  • Cross-Functional Collaboration: Work with the Growth, Creative, and Customer Experience teams to ensure lifecycle campaigns are aligned with broader business goals.

What we are looking for:

  • Experience: Up to 1 year of experience in marketing, customer engagement, or a related field; internships or academic projects in e-commerce, direct-to-consumer, or consumer brands are a plus.
  • Skills:
    • Basic understanding of email marketing and CRM tools; familiarity with tools like Klaviyo, HubSpot, or Iterable is a plus.
    • Analytical mindset with experience in Excel/Google Sheets; familiarity with analytics tools (e.g., Google Analytics) is a plus.
    • Strong written and verbal communication skills, with an ability to align with Cometeer's brand voice and values.
    • Creative problem-solver with a passion for customer experience and retention.

Cometeer provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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