Paid Growth Marketing Specialist

4 weeks ago

Brooklyn, United States Electric Orange Full time

Electric Orange is a dynamic full-service Brooklyn-based performance marketing agency based in with a single mission: growth. At Electric Orange, being a growth-oriented company means fostering a culture that promotes and inspires growth for our team, our clients, and the agency as a whole. Growth goes beyond just metrics and upward trends—it's about a mindset of continuous improvement, resilience in the face of setbacks, an eagerness to learn and evolve, and a passion for tackling new challenges head-on.


Role Overview:


As a Paid Media Specialist at Electric Orange, you’ll be responsible for developing, executing, and optimizing paid media strategies that drive client growth. You’re a data-driven strategist who can weave insights into compelling strategies, skilled in managing budgets, and passionate about crafting successful campaigns. This role calls for experience with both Paid Social and Paid Search, so if you have a strong background in either or both, we encourage you to apply.


Qualifications:


  • 2+ years of hands-on experience in Paid Media, ideally in an agency setting
  • 2+ years of experience with Facebook advertising
  • 1+ years as a growth marketing lead for E-commerce DTC brands
  • Proven experience managing $100k+ monthly budgets on Google and Meta
  • Familiarity with working with campaigns across multiple platforms (Meta, Google, TikTok, Pinterest, LinkedIn, Snap, etc.)
  • Strong communicator, able to simplify complex concepts and lead productive conversations with clients
  • Adept at identifying and communicating core KPIs for E-commerce brands, with a consultative approach to strategy
  • Project management skills, able to coordinate with diverse teams
  • Strong visual creative sense for image and video content
  • Understanding of conversion rate optimization and capability to advise on CRO improvements
  • Passion for E-commerce growth marketing, dedicated to honing skills for client success
  • Skilled in data analysis and insight extraction to enhance client performance
  • Eager to learn and support team growth, bringing a collaborative spirit to work
  • Experienced with Google Analytics and third-party tracking tools
  • Customer-focused with a competitive drive to achieve strong results
  • Excellent presentation and public speaking abilities
  • Hands-on, proactive, and growth-focused


Responsibilities


  • Serve as a strategic lead for paid media, responsible for campaign management, client communications, and creative strategy
  • Plan, design, and execute Paid Media campaigns to meet and exceed client goals
  • Oversee campaign launches and maintain ongoing management with close attention to budget alignment
  • Conduct bid management and optimization for optimal performance
  • Execute A/B and split testing, including with third-party tools, to refine strategies
  • Help lead and participate in internal and client-facing meetings to foster strong relationships and provide KPI updates
  • Act as a client contact, addressing queries and supporting their growth trajectory
  • Assist in taking ownership of client accounts, driving Electric Orange’s growth and reputation through successful client partnerships
  • Execute all aspects of Paid Media campaigns, from setup to strategy development, with tactical expertise
  • Use reporting and analytics tools daily to assess performance and inform data-driven decisions
  • Execute campaign setup, including keyword development, ad copy creation, account structuring, bid and budget management
  • Manage your priorities to consistently meet client needs and objectives
  • Track and report on campaign outcomes, distilling insights for continuous improvement
  • Share learnings with the Paid Media team, contributing to a culture of shared knowledge
  • Strive to innovate and stay on top of digital trends, adapting strategies to keep clients ahead


Why Join Electric Orange?

At Electric Orange, we prioritize a work culture that values growth, collaboration, and shared success. As our Director of Paid Media, you’ll be at the forefront of our mission, leading a talented team and helping our clients achieve their goals through impactful digital strategies. We’re looking for someone who’s as passionate about innovation as they are about leadership, ready to drive the future of paid media alongside us

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