Mid Enterprise Marketing Manager

1 month ago

Pleasanton, United States Workday, Inc. Full time

About the Role

Workday is seeking a dynamic and strategic Mid-Enterprise Marketing Manager to lead our marketing efforts targeting mid-enterprise companies across various industries. This role will be a critical partner to our sales team, ensuring alignment with sales priorities, developing revenue-driven marketing strategies, and creating a comprehensive plan to capture market share and grow our customer base. The Manager will spearhead initiatives to generate awareness, demand, and pipeline growth by applying a variety of marketing vehicles and tactics, playing a pivotal role in moving accounts through the sales pipeline and accelerating the sales cycle.
 

Key Responsibilities:

Strategic Alignment: Partner closely with sales leadership to understand go-to-market (G2M) priorities and develop a comprehensive marketing plan that aligns with these priorities.

Program Development: Lead the planning and execution of integrated marketing programs, including demand generation, reputation management, engagement, and enablement programs tailored to mid-enterprise companies across various industries.

Content and Messaging: Collaborate with solution marketing to develop and refine messaging, content, and stories that resonate with key decision-makers and influencers.

Cross-Functional Collaboration: Work with a wide range of teams, including digital marketing, creative services, customer advocacy, demand generation, and paid media, to optimize the marketing mix across channels and drive pipeline conversion.

Program Management: Oversee the creation and execution of marketing programs, ensuring they are set up correctly in marketing tools (Salesforce, Marketo, Tableau, etc.), and monitor their effectiveness and goal attainment.

Budget Management: Manage and monitor program spend, ensuring budget decisions are optimized to meet quarterly and yearly targets.

Data-Driven Decision Making: Analyze program results and performance trends, providing recommendations for optimization and making data-driven decisions to improve outcomes.

Stakeholder Communication: Present key programs and assets to internal partners, including product marketing and sales teams, and coordinate efforts with external partners.

About You

Basic Qualifications:

3-5 years of integrated marketing experience in the B2B software industry, with a focus on planning and driving impactful demand generation and field marketing programs.

Proven track record of effectively implementing integrated marketing programs on both strategic and tactical levels.

Experience working directly with sales leadership to build and manage a pipeline.

Strong ability to work across groups and achieve results with both internal and external constituents.

Other Qualifications:

Excellent verbal and written communication skills.

Strong problem-solving and critical thinking abilities.

Client-service approach with a passion for solving challenges.

Proven ability to multitask and manage multiple projects in a fast-paced environment.

Experience running and managing a regional budget independently.

Proficiency in marketing tools such as Salesforce, Marketo, Tableau, Demandbase, Drift, Integrate, Workfront, and Highspot.

Creative problem solver who brings new ideas to the table.

Team player focused on collective success.

Strong initiative and a "can-do" attitude.


Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please.

Primary Location: USA.CA.PleasantonPrimary Location Base Pay Range: $108,000 USD - $162,000 USDAdditional US Location(s) Base Pay Range: $91,200 USD - $162,000 USD

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