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Senior Channel Marketing Manager
3 months ago
JOB TITLE: Sr. Manager, Partner and Channel Marketing
LOCATION: Pleasanton, CA (50% remote)
DURATION: 12 months
PAY RANGE: $60/hr.+
TOP 3 SKILLS:
- 10+ years of Marketing experience including experience in Partner Marketing role
- Proven track record of developing and executing successful partner marketing programs that drive pipeline growth and revenue impact.
- Experience in a software or consulting environment
COMPANY:
Our client is a leading provider of enterprise cloud applications for finance and human resources.
JOB DESCRIPTION
As the Senior Manager of Partner Marketing, you will play a crucial role in driving the success of our client's partner ecosystem through strategic marketing initiatives. You will work closely with our partners to develop and execute co-marketing programs that generate demand, increase brand awareness, and accelerate pipeline growth.
Key Responsibilities:
- Develop and execute comprehensive partner marketing plans aligned with our client's overall marketing strategy and business objectives.
- Collaborate with cross-functional teams including partner management, product marketing, demand generation, and sales to ensure effective execution of partner marketing programs.
- Work closely with key partners to understand their marketing needs, identify co-marketing opportunities, and develop joint marketing campaigns.
- Manage partner marketing budgets and resources effectively to maximize ROI and drive measurable results.
- Track and analyze the performance of partner marketing programs, providing insights and recommendations for continuous improvement.
- Serve as a trusted advisor to partners, providing guidance on marketing best practices, campaign execution, and optimization strategies.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 10+ years of experience in partner marketing, channel marketing, or alliance management within the technology industry.
- Proven track record of developing and executing successful partner marketing programs that drive pipeline growth and revenue impact.
- Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights and recommendations.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal stakeholders and external partners.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Other Qualifications
- Candid, self-starting
- Agility and ability to prioritize is critical
- Strong executive presence
