Sr. Coordinator, Marketing Cloud

5 months ago

Washington, United States International Justice Mission Full time

Who We Are

International Justice Mission (IJM) is the global leader in protecting vulnerable people from violence around the world. Our team of over 1,200 professionals are at work worldwide in over 30 offices. Together we are on a mission to rescue millions, protect half a billion, and make justice unstoppable.

We are a global community that cares for one another. We believe that the way we work is as important as the results we achieve. We provide professional excellence with joy and celebration to all those we serve. 

The Need

For 25 years, IJM has pioneered the work to protect vulnerable people from violence. 9 out of 9 times in the last decade, IJM’s Justice System Strengthening Projects have reduced slavery and violence between 50 and 85% for very large populations of people in poverty. As we grow to expand our impact to protect 500 million people from violence by 2030, we are seeking a Sr. Coordinator, Marketing Cloud to deliver the strategy and execution of email marketing, SMS marketing, and journey-building. We are looking for someone with a deep understanding of configuring Marketing Cloud, who can work alongside our Salesforce team and audience owners to ensure we get the most out of the platform and deliver great constituent experiences.

The Sr. Coordinator, Marketing Cloud will take their passion for digital marketing and fundraising, platform operations and marketing analytics to execute on IJM’s email, texting, journey building, and audience building functionalities. This role will be central on the digital marketing team, representing how email, text, and other Marketing Cloud capabilities can best be used to serve our goal of increasing awareness, engagement, and revenue to end slavery in our lifetime. The ideal candidate will be driven by data, team collaboration and refining marketing strategies. They will joyfully dive into details to see how various forms of digital communication and channels perform and look to continuously improve results for lead generation, fundraising and advocacy.

This position is based in the Washington, DC area and is available to be hybrid (onsite Tuesdays & Thursdays). It reports to the Director, Creative & Digital Services and is only available for candidates with the right to work in the US.

Responsibilities:

Policies and Procedures

Configure business process managed through Marketing Cloud, e.g. content approval processes.

Solution design and execution of Marketing Cloud, ensuring best practices are followed and the full features of the solution are used, where appropriate.

Provide technical oversight of the use of Marketing Cloud, ensuring standard processes are followed with quality assurance in mind.

Communication

Work closely with regional stakeholders, Salesforce GTS team, Audience Owners, and Business Operation teams to design and develop solutions on the Salesforce Marketing Cloud platform.

Collaborate with the GTS Salesforce team to troubleshoot any Salesforce Marketing Cloud functionality issues to identify and solve for root cause.

Act as point of contact to address anomalies and troubleshooting of the solution to identify source issues while working across teams to drive resolution.

Research, Program Management and M&E

Provide support to audience owner teams using Marketing Cloud.

Establish an intimate understanding of source data, to drive campaign tactics and customer journey goals.

Documentation, Reporting & Data Management

Use Salesforce Marketing Cloud to create and maintain Lists, Data Extensions and update subscriber lists and create segmentation groups.

Map Data across multiple data sources, driving standardization and creating workflows that support personalization in customer communications.

Partner with Data and Insights team on Google Analytics integrations with SFMC.

Clerical and Administration

Build email and SMS campaigns according to project input requirements: verify content, images, design/layout, links and any opportunity for dynamic content.

General Tasks

Participate in IJM’s community of spiritual formation.

Qualifications:

Education & Experience

Bachelor’s degree Required.

2+ years in digital marketing execution.

3+ years marketing automation experience in Salesforce Marketing Cloud, responsibilities including systems design, database management, administration and implementation and hands on knowledge of Studios and Builders is a must.

Salesforce Certified Marketing Cloud Consultant Credential preferred.

Marketing Cloud Email Specialist.

Marketing Cloud Consultant and Marketing Cloud Developer a plus.

Experience working with and serving multiple stakeholders and strategies.

Technical Competencies

Configure and run triggers and API calls within the Marketing Cloud platform.

Deep knowledge of Email Studio, Journey Builder, Content Builder, Mobile Studio, Analytics Builder, Ad Studio, Audience Builder & Automation Studio components.

Experience with basic HTML (For example, creating tables, links, and bolding).

Working knowledge of AMPscript, HTML, CSS, SQL and/or SOQL.

Excellent marketing copy writing/editing skills.

Non-Technical Competencies

Good communication skills to be able to work with a diverse range of stakeholders across the organization, and particularly marketing and campaign analysts.

Ability to work independently and adeptly multi-task and prioritize a high volume of projects and tasks at one time.

Ability to work with diverse departments across an organization.

Team-oriented, self-motivated, success-driven, roll-up-your-sleeves attitude.

Demonstrated writing/communication, interpersonal and client relationship skills.

Proven record for problem resolution and successful completion of complex projects.

Passionate about the digital landscape with desire for continuous learning and advancement.

Excellent logical reasoning and analytical skills to effectively assess and communicate metrics.

Knowledge of sprint-based project delivery.

Excellent attention to detail, strong problem solving, troubleshooting and analytical skills.

Critical Qualities:

Eager commitment to IJM's Core Values: Christian, Professional and Bridge-Building;

Self-starter with strong initiative; 

Disciplined with priorities;

Strong interpersonal skills and self-awareness;

Exceptional verbal and written communication;

Flexible, collaborative and eager to support others;

Effective team player who fosters collaborative environment; and

Adept at creative problem solving.

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