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Associate Account Executive, WXMI

3 months ago

Grand Rapids, United States E W Scripps CO Full time

Work under the direction of leadership to gain an understanding of the various functions within the sales department, including exposure across digital, OTT and broadcast platforms, with the purpose of developing into an account executive role. WHAT YOU'LL DO: Local Sales: Support the entire sales process to advertising agencies and direct clients. Process orders into station systems and generate contracts. Schedule paid programming and resolve airtime scheduling problems such as revisions, make goods, preemptions, discrepancies and cancellations. Research/Marketing: Prepare analysis of market program audiences and estimates. Utilize research to position station as premiere marketing vehicle. Assist sales in marketing initiatives. Create sales campaigns and presentations. Work with audience insights and data analytics related to ratings/products. Traffic: Input local copy instructions and orders. Obtain commercial material to be used by Traffic for on air schedules. Overall: Help develop new business for multi-platform media sales which include online video, mobile, digital/OTT sales and broadcast. Perform client services including but not limited to avail presentations, package preparation, copy writing, credit applications and collections. Create non-traditional revenue opportunities. Coordinate production efforts for new clients. Execute post-buy analyses of broadcast and digital schedules. Perform other duties as needed and directed by Sales Management Team. WHAT YOU'LL NEED: BS/BA in related discipline preferred or equivalent years of experience WHAT YOU'LL BRING: Ability to learn and grow in a fast-paced environment and interest in an Account Executive role Working knowledge of Microsoft applications Self-motivated creative and possess strong people skills Detail oriented with excellent written and oral communication/presentation skills Work within a team framework