Deckorators Content Manager

3 weeks ago

Grand Rapids, United States Universal Forest Products Full time

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Deckorators Content Manager

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locations

Grand Rapids, MI (Eagle Crest)

time type

Full time

posted on

Posted Yesterday

job requisition id

R9009

Are you a self-starter with an innovative mind? Here at UFP, we are always looking for opportunities to set ourselves apart from our competitors. Apply now to let your voice be heard and get your creative juices flowing Welcome to Deckorators, where innovation meets outdoor living. As a leading brand in the realm of outdoor lifestyle products, Deckorators is dedicated to transforming ordinary outdoor spaces into extraordinary havens of relaxation and entertainment. With our wide array of premium decking, railing, and accessory solutions, we empower homeowners and builders alike to craft breathtaking outdoor environments that reflect their unique style and personality. We’re looking for a Content Manager for the Deckorators marketing team. In this role, you'll be the creative force behind crafting compelling narratives and engaging content that showcases our products and brand identity. You will collaborate with cross-functional teams to develop content strategies that resonate with our target audiences and drive brand awareness. As a member of the Deckorators marketing team, you will have the opportunity to unleash your creativity, drive strategic initiatives, and engage with our vibrant community of customers. If you're ready to embark on an exciting journey where your talents are valued and your contributions make a real impact, Deckorators invites you to explore our available opportunities and join us in shaping the future of outdoor living. Responsibilities: Content Strategy:

Develop and execute a comprehensive content strategy aligned with Deckorators' marketing goals and objectives. This includes defining content themes, formats, and distribution channels. Content Creation:

Write, edit, and curate high-quality content for various platforms, including websites, social media, email campaigns, blogs, videos, and more. Ensure all content is on-brand, accurate, and compelling. Editorial Calendar Management:

Plan and maintain an editorial calendar to organize content production and publication schedules. Coordinate with internal stakeholders to ensure timely delivery of content assets. Social Media:

Promote content through paid advertising, social media campaigns, influencer partnerships and other promotional tactics to expand our reach and amplify our message. SEO Optimization:

Optimize content for search engines to improve organic visibility and drive traffic to Deckorators' digital properties. Stay updated on SEO best practices and incorporate relevant keywords and strategies into content creation. Performance Analysis:

Monitor content performance metrics and analyze data to measure the effectiveness of content campaigns. Use insights to iterate and optimize content strategies for better engagement and conversion rates. Cross-Functional Collaboration:

Collaborate with design, product, sales, and marketing teams to align content initiatives with broader business objectives. Provide content support for product launches, promotions, and events. Brand Voice and Tone:

Maintain consistency in brand voice and tone across all content channels. Ensure that all content reflects Deckorators' brand values, messaging, and visual identity. Trend Monitoring:

Stay informed about industry trends, competitor activities, and emerging technologies in content marketing. Incorporate relevant trends and innovations into content strategies to keep Deckorators ahead of the curve. Team Management : Guide and oversee a team of digital marketers, providing mentorship and leadership to drive success. Skills and Qualifications: Proven experience in content creation, preferably in a similar role within the home improvement or building materials industry.

Excellent writing and editing skills, with a keen eye for detail and grammar.

Strong understanding of digital marketing principles, including SEO, social media, email marketing, and content analytics.

Ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment.

Proficiency in content management systems (CMS), marketing automation platforms, and analytics tools.

Creative thinker with a passion for storytelling and crafting engaging narratives.

Strong interpersonal and communication skills, with the ability to collaborate effectively across teams.

Bachelor's degree in marketing, communications, journalism, or a related field.

Join us at Deckorators and play a pivotal role in shaping the way our brand connects with customers through compelling content experiences Deckorators is a UFP Industries, Inc. company. UFP Industries, Inc., was founded in Michigan in 1955 as a supplier of lumber to the manufactured housing industry. Today UFP Industries is a multibillion-dollar enterprise with subsidiaries around the globe that serve three markets: retail, packaging and construction. Benefits currently offered to our employees: Medical insurance

Health savings account with company contribution

Dental insurance

Vision insurance

Basic and voluntary life insurance

Disability insurance

401(k) plan with company match

Paid vacation and holidays

Stock purchase program with employee discount

Educational reimbursement

Wellness programs and challenges

Other supplemental benefits

The Company is an Equal Opportunity Employer.

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