Account Executive, WXMI

1 month ago

Grand Rapids, United States The E.W. Scripps Company Full time

The Account Exec, Local helps local businesses realize growth opportunity by reaching customers through compelling multi-platform advertising solutions. This full array of advertising solutions may include platforms like Over The Top (OTT) video, search strategies (SEO/SEM), social media strategies, digital display and e-mail targeting, as well as broadcast television.

WHAT YOU'LL DO:

  • Sell advertising solutions to local and regional businesses and advertising agencies.
  • Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
  • In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available.
  • Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
  • Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
  • Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
  • Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due.
  • Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
  • Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
  • Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
  • Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
  • Perform other duties as assigned.
WHAT YOU'LL NEED:
  • BS/BA in related discipline preferred or equivalent years of experience
  • Generally 2+ years of proven sales success preferred
  • Experience in strategic account management, broadcast ratings and digital execution preferred
WHAT YOU'LL BRING:
  • Highly self-motivated and goal focused
  • Highly creative and innovative thinker
  • Strong influencing, selling and upselling skills
  • Effective teamwork and collaboration skills
  • Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
  • Exceptional verbal and written communication skills
  • Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
  • Strong time management and organizational skills
  • Proficient with Microsoft Office (Word, Excel and PowerPoint)
  • Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)


#LI-SM2

#Onsite

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS' COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:
At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person's diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is: "Give light and the people will find their own way."

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

  • Associate Account Executive, WXMI

    2 weeks ago

    Grand Rapids, United States E W Scripps CO Full time

    Work under the direction of leadership to gain an understanding of the various functions within the sales department, including exposure across digital, OTT and broadcast platforms, with the purpose of developing into an account executive role. WHAT YOU'LL DO: Local Sales: Support the entire sales process to advertising agencies and direct...

  • Account Executive

    2 months ago

    Grand Rapids, Michigan, United States The C2 Group Full time

    Position Overview | Account ExecutivePosition Summary:The Account Executive is responsible for the overall business development target achievement in sales to both existing and support of new client bases. The Account Executive serves as the primary point of contact in the new sales acquisition process, maintaining the relationship in an ongoing account role...

  • Account Executive

    4 weeks ago

    Grand Rapids, Michigan, United States The C2 Group Full time

    Position Overview | Account ExecutivePosition Summary:The Account Executive is responsible for the overall business development target achievement in sales to both existing and support of new client bases. The Account Executive serves as the primary point of contact in the new sales acquisition process, maintaining the relationship in an ongoing account role...

  • Account Executive

    2 weeks ago

    Grand Rapids, Michigan, United States CSM Companies Inc Full time

    Michigan Kenworth in Grand Rapids is seeking an Account Executive to join their Truck Sales team Responsibilities include meeting or exceeding goals for profit margin, unit sales, and market share for new and used light, medium and heavy duty trucks. This is a great opportunity to join a growing and successful dealer group.Responsibilities: Meet or exceed...

  • Account Executive

    4 weeks ago

    Grand Rapids, United States observIQ Full time

    Job DescriptionJob DescriptionAt observIQ, we build tools for modern enterprises to take back control of their observability data. With BindPlane, the industry’s first Unified Telemetry Platform, managing your growing observability costs couldn’t be easier. BindPlane includes a best-in-class observability pipeline, standardizes your data around...

  • Account Executive

    1 week ago

    Grand Rapids, United States observIQ Full time

    Job DescriptionJob DescriptionAt observIQ, we build tools for modern enterprises to take back control of their observability data. With BindPlane, the industry’s first Unified Telemetry Platform, managing your growing observability costs couldn’t be easier. BindPlane includes a best-in-class observability pipeline, standardizes your data around...

  • Account Executive

    4 weeks ago

    Grand Rapids, United States observIQ Full time

    Job DescriptionJob DescriptionAt observIQ, we build tools for modern enterprises to take back control of their observability data. With BindPlane, the industry’s first Unified Telemetry Platform, managing your growing observability costs couldn’t be easier. BindPlane includes a best-in-class observability pipeline, standardizes your data around...

  • SOLIDWORKS - Account Executive

    4 weeks ago

    Grand Rapids, United States SWYFT Solutions Full time

    Job Description: Account Executive SWYFT Solutions, a new SOLIDWORKS reseller in the industry, is seeking a highly motivated individual to join our team as an Account Executive. As an Account Executive, you will be responsible for driving sales growth and building strong relationships with clients. We are in startup mode and looking for someone passionate...

  • SOLIDWORKS - Account Executive

    1 week ago

    Grand Rapids, Michigan, United States SWYFT Solutions Full time

    Job Description: Account Executive SWYFT Solutions, a new SOLIDWORKS reseller in the industry, is seeking a highly motivated individual to join our team as an Account Executive. As an Account Executive, you will be responsible for driving sales growth and building strong relationships with clients. We are in startup mode and looking for someone passionate...

  • Account Executive

    4 weeks ago

    Grand Rapids, United States marcus evans Group Full time

    Job DescriptionJob Description Marcus Evans, founded in 1983, is a global business intelligence and event marketing company with 49 offices in 20+ countries.Marcus Evans Summits is the flagship solution offered by the company. Through in-person Summits, we curate matches between buyers and sellers via guaranteed, pre-qualified, mutually agreed one-to-one...

  • Account Executive

    4 weeks ago

    Grand Rapids, United States marcus evans Group Full time

    Job DescriptionJob Description Marcus Evans, founded in 1983, is a global business intelligence and event marketing company with 49 offices in 20+ countries.Marcus Evans Summits is the flagship solution offered by the company. Through in-person Summits, we curate matches between buyers and sellers via guaranteed, pre-qualified, mutually agreed one-to-one...

  • Virtual Account Executive

    5 days ago

    Grand Rapids, United States Bronson Kinkade Consulting Full time

    Job DescriptionJob DescriptionNote: We don't consider International candidates.Excited to Begin Your Sales Adventure?Join our enthusiastic team as a Virtual Account Executive on a 1099 contract basis. Whether you're a seasoned sales expert or just beginning your career, this opportunity allows you to make a substantial impact while enjoying the perks...

  • Virtual Account Executive

    2 weeks ago

    Grand Rapids, United States Bronson Kinkade Consulting Full time

    Job DescriptionJob DescriptionNote: We don't consider International candidates.Excited to Begin Your Sales Adventure?Join our enthusiastic team as a Virtual Account Executive on a 1099 contract basis. Whether you're a seasoned sales expert or just beginning your career, this opportunity allows you to make a substantial impact while enjoying the perks...

  • Virtual Account Executive

    2 days ago

    Grand Rapids, United States Bronson Kinkade Consulting Full time

    Job DescriptionJob DescriptionNote: We don't consider International candidates.Excited to Begin Your Sales Adventure?Join our enthusiastic team as a Virtual Account Executive on a 1099 contract basis. Whether you're a seasoned sales expert or just beginning your career, this opportunity allows you to make a substantial impact while enjoying the perks...

  • Account Executive

    2 days ago

    Grand Rapids, United States Premier Beauty Supply Full time

    INNOVATION IS OUR SUPERPOWER. When Premier was founded in 1988, we wanted to give our customers a reason to do business with us, employees a reason to be part of our team, and manufacturers a reason to allow us to represent them in our marketplace. We strive to meet these goals and are proud to be among the largest independent distributors in the beauty...

  • Account Executive

    2 days ago

    Grand Rapids, United States Premier Beauty Supply Full time

    INNOVATION IS OUR SUPERPOWER. When Premier was founded in 1988, we wanted to give our customers a reason to do business with us, employees a reason to be part of our team, and manufacturers a reason to allow us to represent them in our marketplace. We strive to meet these goals and are proud to be among the largest independent distributors in the beauty...

  • Account Executive

    1 month ago

    Grand Rapids, United States Nexstar Broadcasting Full time

    The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising. Implements strategies to consistently grow revenue and exceed revenue goals. Establishes credible relationships with local business community. Makes sales calls...

  • Account Executive

    4 weeks ago

    Grand Rapids, United States Nexstar Broadcasting Full time

    The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising. Implements strategies to consistently grow revenue and exceed revenue goals. Establishes credible relationships with local business community. Makes sales calls...

  • Digital Account Executive

    2 weeks ago

    Grand Rapids, United States Cumulus Media Full time

    **Cumulus **Media | Grand Rapids/Muskegon **has an immediate opening for a full time** Digital Account Executive**. We are looking for a passionate, motivated, goal-oriented, and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great...

  • Sales Account Executive

    7 days ago

    Grand Rapids, United States Fettig.jobs Full time

    **Why work at Fettig.jobs?** - We find jobs to help people thrive and provide for their families. - Family, locally owned business that offers a healthy work environment. - Friendly co-workers and awesome work culture focused on professional growth. - Annual company performance-based bonus - Uncapped commission opportunity **Account Executive...