Authenticated Marketing Orchestration Lead
4 months ago
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
At Truist, our Personalization team is focused on strategic design and delivery of personalized client experiences, seamlessly connected across channels and touchpoints. By leveraging data and analytics to anticipate our clients' needs, we can provide personal service, information, and advice on a frequent basis this is contextually appropriate, relevant, and valuable. It is through personalization we can transform all client interactions.
The role of Authenticated Marketing Orchestration Lead will be responsible for partnering with a cross-functional team to direct the development and implementation of real-time marketing offers in authenticated client and teammate channels focused on promoting and selling Truist's products and services that drive client acquisition, engagement, retention, growth, or other cross-sell programs. Day-to-day tasks may include identifying business requirements for supporting programs, applying agile principles to team working agreements, analyzing performance for iterative improvements to optimize CTRs and conversion rates, and collaborating with stakeholders to develop experiences that deliver on measurable business objectives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
1. Develop and execute programs for Truist online channels which increase acquisition, retention, profitability, and cross-sell of clients across Truist's product lines.
2. Develop digital marketing channels/tactics to increase product adoption and utilization.
3. Partner with lines of business (LOB) and marketing strategists to support product specific programs which assist in achieving LOB goals through digital marketing strategies.
4. Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
5. Leverage web analytics and performance data to develop and refine digital marketing programs, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
6. Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
7. Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust programs accordingly to ensure Truist remains at a competitive advantage.
8. Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.
2. Five years of related experience or an equivalent combination of education and experience.
3. In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P's, Market research, analytics, digital).
4. Experience managing projects or project work streams and works as an Individual Contributor.
5. Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market.
6. Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders.
7. Ability to provide direction, and mentor less experienced teammates.
8. Proficient in Excel and PowerPoint.
Preferred Qualifications:
1. Master's degree or MBA and previous experience in the banking industry.
2. Experience developing digital marketing programs that drive traffic and conversions.
3. Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams.
4. Ability to develop programs that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment.
5. Working knowledge of American Disabilities Act (ACT) compliance requirements.
6. Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud).
7. Experience with API development, market automation platforms, content management systems, A/B multivariate testing and personalization tools.
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist's generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law Pay Transparency Nondiscrimination Provision E-Verify
-
Digital Marketing Strategist
1 month ago
Charlotte, North Carolina, United States Mediabistro Full timeJob Title: Authenticated Marketing Orchestration LeadAt Mediabistro, we're seeking a highly skilled and experienced Authenticated Marketing Orchestration Lead to join our team. As a key member of our Personalization team, you will be responsible for developing and implementing real-time marketing offers in authenticated client and teammate channels.Key...
-
Technical Lead, E/W Order Orchestration
1 month ago
Charlotte, North Carolina, United States BrightSpeed Full timeJob DescriptionWe are seeking a highly skilled Technical Lead, E/W Order Orchestration to lead E2E system solutions for the Brightspeed telecom suite of applications.As a key leader in our IT team, you will be responsible for system solutions in the areas of order fulfillment orchestration, inventory, provisioning, and billing domains.In this exciting role,...
-
Digital Marketing Strategist
4 weeks ago
Charlotte, North Carolina, United States Mediabistro Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing Strategist to join our team as an Authenticated Marketing Orchestration Lead. In this role, you will be responsible for developing and executing real-time marketing offers in authenticated client and teammate channels, focused on promoting and selling Truist's products and services that drive...
-
Entry Level
4 months ago
Charlotte, United States New Age Marketing Inc Full timeCompany Description New Age Marketing Inc, is an expanding firm that specializes in direct marketing and inside sales for some of the most exciting and well-known companies in the world today. We pair with several of the top retailers in the country to promote the Nation's leading telecommunications providers. Creating personal relationships is the...
-
Market Sales Leader
2 months ago
Charlotte, United States Bimbo Bakeries USA Full timeMarket Sales Leaderreq41019 Employment Type: Regular Location: CHARLOTTE,NC Have you ever enjoyed Arnold, Brownberry or Oroweatbread? A Thomas English muffin or bagel? Or perhaps snacked on a Sara Lee,Entenmann s or Marinela cake or donut? If the answer is yes, then you knowBimbo Bakeries USA!More than 20,000 associates in bakeries, sales centers,offices and...
-
Lead AI Developer
1 month ago
charlotte, United States Strategic Staffing Solutions Full timeJob Title: Lead Generative AI DeveloperLocation: Charlotte, NCPay: $80-$90/hr-W2 ONLYJob Type:24+ Month ContractExperience Level: 2-4 years of work experience in AI developmentJob SummaryWe are seeking an experienced and highly skilled Lead Generative AI (GAI) Developer to join our innovative team. The ideal candidate will have a strong background in...
-
Junior Brand Manager
4 months ago
Charlotte, United States New Age Marketing Inc Full timeCompany Description New Age Marketing Inc, is an expanding firm that specializes in direct marketing and inside sales for some of the most exciting and well-known companies in the world today. We pair with several of the top retailers in the country to promote the Nation's leading telecommunications providers. Creating personal relationships is the...
-
Market Lead
3 weeks ago
Charlotte, United States Betting Hero Full timeWe Help People. Enjoy Their Experience. Betting With Mobile. About Us: Betting Hero is the leading in-person customer acquisition company in the legal U.S. online gambling industry. Betting Hero partners with top sports betting and online gambling operators across hundreds of venues spanning the U.S. Betting Hero has helped over 500,000 customers at events...
-
Market Lead
3 weeks ago
Charlotte, United States Betting Hero Full timeWe Help People. Enjoy Their Experience. Betting With Mobile. About Us: Betting Hero is the leading in-person customer acquisition company in the legal U.S. online gambling industry. Betting Hero partners with top sports betting and online gambling operators across hundreds of venues spanning the U.S. Betting Hero has helped over 500,000 customers at events...
-
Senior Marketing Coordinator
4 weeks ago
Charlotte, North Carolina, United States HDR Full timeAt HDR, we're committed to creating a workplace where every employee-owner feels valued, respected, and empowered to bring their authentic selves to work every day. As we strive to make a positive impact on the world, we're seeking a dedicated marketing coordinator and proposal manager to join our East Region marketing team.This role plays a pivotal part in...
-
Sr. Java Developer
1 month ago
charlotte, United States Synechron Full timeWe are looking to hire a Sr. Java Developer / Lead (Capital Markets / Trading Domain) – Charlotte, NC Job Duties:Hands on Senior Java Developer with over 10+ years of enterprise development experienceWork with multiple business teams including trading and quantitative analystsProvide work estimates as neededDevelop system architectures, designs and...
-
Sr. Java Developer
2 months ago
charlotte, United States Synechron Full timeWe are looking to hire a Sr. Java Developer / Lead (Capital Markets / Trading Domain) – Charlotte, NC Job Duties:Hands on Senior Java Developer with over 10+ years of enterprise development experienceWork with multiple business teams including trading and quantitative analystsProvide work estimates as neededDevelop system architectures, designs and...
-
Sr. Java Developer
5 months ago
Charlotte, United States Synechron Full timeWe are looking to hire a Sr. Java Developer / Lead (Capital Markets / Trading Domain) – Charlotte, NC Job Duties:Hands on Senior Java Developer with over 10+ years of enterprise development experienceWork with multiple business teams including trading and quantitative analystsProvide work estimates as neededDevelop system architectures, designs and...
-
Sr. Java Developer
1 month ago
Charlotte, United States Synechron Full timeWe are looking to hire a Sr. Java Developer / Lead (Capital Markets / Trading Domain) – Charlotte, NC Job Duties:Hands on Senior Java Developer with over 10+ years of enterprise development experienceWork with multiple business teams including trading and quantitative analystsProvide work estimates as neededDevelop system architectures, designs and...
-
Technical Lead for Order and Account Management
4 weeks ago
Charlotte, North Carolina, United States BrightSpeed Full timeJob DescriptionWe are seeking a highly skilled Technical Lead to join our team in the Order and Account Management department. As a Technical Lead, you will be responsible for leading small to complex UI business initiatives for orchestration, workflow, activation, and provisioning with a focus on delivering best-in-class user experience.You will work...
-
Senior Marketing Coordinator
1 month ago
Charlotte, North Carolina, United States HDR Full timeWe are seeking a dedicated marketing coordinator and proposal manager to join our East Region marketing team at HDR. In this role, you will play a pivotal part in driving proposal development to support our growth in the Waste and Energy sectors. Collaborating closely with the Waste Business Development Leader and Sector Marketing Director, you will develop...
-
North Carolina Transit Market Sector Leader
1 month ago
Charlotte, North Carolina, United States HDR Full timeJob Title: North Carolina Transit Market Sector LeaderAt HDR, we are committed to creating a welcoming environment where each of our employee-owners is valued, respected, and empowered to bring their authentic selves to work every day. As we strive to weave diversity, equity, and inclusion into our work and foster a sense of belonging throughout the company...
-
Lead Engineer
2 weeks ago
charlotte, United States Natsoft Full timeLead Engineer – OpenText Exstream Cloud Native (CN)Candidate is required to have experience in Opentext Exstream Cloud Native (CN)Installing and administering Cloud NativeBuilding business enablement communication workflow for business users to create and maintain content.Setting up SDLC pipeline to manage code and content components that is built and...
-
Lead Engineer
2 weeks ago
charlotte, United States Natsoft Full timeLead Engineer – OpenText Exstream Cloud Native (CN)Candidate is required to have experience in Opentext Exstream Cloud Native (CN)Installing and administering Cloud NativeBuilding business enablement communication workflow for business users to create and maintain content.Setting up SDLC pipeline to manage code and content components that is built and...
-
Lead Engineer
3 weeks ago
Charlotte, United States Natsoft Full timeLead Engineer – OpenText Exstream Cloud Native (CN)Candidate is required to have experience in Opentext Exstream Cloud Native (CN)Installing and administering Cloud NativeBuilding business enablement communication workflow for business users to create and maintain content.Setting up SDLC pipeline to manage code and content components that is built and...