Retail Media Sponsored Ads Specialist

4 months ago

Scottsdale, United States Acosta Full time

DESCRIPTION

With support from the Retail Media Sponsored Ads Manager, you will create proposals and participate in client meetings to understand their needs . Managing end-to-end sponsored ad product campaigns for entry to mid-tier clients, you will handle keyword research, budget allocation, and performance analysis . You will monitor and optimize campaign performance using data and insights, conduct A/B testing, and stay current with industry trends and technologies.

RESPONSIBILITIES

Retail Media Strategy:

  • Develop and execute retail media strategies aligned with overall business goals with support from Retail Media Sponsored Ads, Manager

  • Collaborate with stakeholders and cross-functional teams , including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.

  • Create proposals with support from Retail Media Sponsored Ads Manager, that represent solutions designed around client goals.

  • Participate in client meetings with support from Retail Media Sponsored Ads Manager to understand client needs.

Campaign Management:

  • Manage end-to-end sponsored ad products campaigns for entry to mid-tier clients, including keyword research, campaign setup, and performance analysis.

  • Manage ad budgets , including allocation of monthly budget and tactic level budget optimizations

  • Troubleshoot and resolve any issues or challenges with campaigns , ensuring timely and effective resolution.

  • Aid in campaign billing by reviewing for accuracy

  • Perform detailed keyword research and competitive analysis to uncover new marketing opportunities.

  • Respond to ad-hoc report requests and customize client performance tracking.

  • Adheres to all processes associated with the role; recommends process streamlining / optimization.

Optimization & Performance Monitoring:

  • Monitor and analyze campaign performance , leveraging data insights to optimize targeting, keywords, bids, and ad placements.

  • Support post-campaign analysis, providing recommendations to promote repeat business .

  • Provide regular reporting and insight updates on campaign performance to stakeholders and clients.

  • Conduct A/B testing and experiment with different advertising approaches to identify successful strategies.

Industry Knowledge & Proficiency:

  • Understanding of 2 or more retail media solutions (Amazon , Walmart, Target/Roundel, Instacart ) and associated ad technology (AMC, Criteo, Citrus Ads, Skai)

  • Proactive in seeking out industry trends, algorithm updates, and competitive landscape to proactively adapt strategies and maintain a competitive edge .

QUALIFICATIONS

Education:

  • Associate’s degree

  • At least 1 year of experience in managing retail media sponsored ads (Amazon, Walmart, Target, Instacart) with a track record of achieving client objectives.

  • Understanding of performance marketing, conversion optimization , and online customer acquisition.

  • Familiarity with ad technology that supports retail media solutions, such as Skai, Hellium10, Pacvue, Analytic Index, Amazon Marketing Cloud, Intent wise)

  • An exceptional eye for detail, analytical and ability to solve problems given the fast-paced nature of our division, the aptitude to multitask.

  • Command of essential Microsoft Office applications, and Excel with the ability to use formulas , functions, and pivot tables at an entry to intermediate level.

  • Adept in project and campaign management across concurrent clients and campaigns.

  • Strong verbal and written communication

  • Ability to nurture collaborative relationships and work to resolve issues cross-functionally.

ABOUT US

Acosta and Mosaic are the sales and marketing powerhouses behind the most recognized and proven brands with top retailers in the United States and Canada. We offer flexible services that maximize efficiency. Acosta has the talent and technology to build data-, reach- and relationship-driven strategies to execute those strategies, and the tools to monitor, track and optimize metrics-based results for customers and retailers.

Acosta and its subsidiaries, in good faith, believes that this posted range of compensation is the accurate range for this role at the time of this posting. Acosta may ultimately pay more or less than the posted range depending on candidate qualifications and locations. This range may be modified in the future.

Acosta and its subsidiaries is an

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