Product Marketing Specialist
1 month ago
Location: Xyngular - Lehi
Hybrid work schedule
About Xyngular: Join Xyngular's dynamic marketing team as Product Marketing Specialist and be part of an award-winning company known for its vibrant culture and life-changing mission. Recognized by Utah Business and Direct Selling News as the best company to work for many years in a row, Xyngular offers an exciting environment, abundant incentives, and the opportunity to contribute to a movement that transforms lives.
We provide comprehensive benefits for our full-time salaried employees, including unlimited PTO, annual bonuses, profit sharing, and various health and wellness perks such as regular employee events, gym memberships and even free running shoes We also offer an amazing insurance benefit package including medical, dental, vision, life insurance, short term disability and long term disability insurance. Come experience our award winning culture
We are seeking a Product Marketing Specialist to join our marketing team. This role is critical in shaping and communicating the positioning of Xyngular's products to various audiences. You will work closely with cross-functional teams to develop and implement marketing strategies, content, and campaigns that drive product awareness, engagement, and sales.
Key Responsibilities:
- Market Research & Analysis:
- Conduct market research to identify trends, pricing, customer needs, and competitive insights that inform product development and marketing strategies.
- Analyze campaign performance and market feedback to refine messaging and positioning.
- Monitor industry trends and report findings to optimize go-to-market strategies.
- Product Positioning & Messaging:
- Develop and refine product positioning strategies that differentiate Xyngular's offerings in the market.
- Craft compelling and clear messaging tailored to specific audience segments, ensuring alignment with the overall brand strategy.
- Collaborate with product development teams to understand and communicate product features, benefits, and differentiators effectively.
- Campaign & Content Development:
- Create engaging marketing content for multi-channel campaigns, including social media, email marketing, website, and events.
- Work with the creative team to produce visual assets and collateral that enhance product storytelling.
- Collaborate with the sales team to develop sales enablement tools and training materials that support product promotion and customer engagement.
- Collaboration & Communication:
- Collaborate with cross-functional teams, including product development, sales, and customer support, to align marketing efforts and ensure consistency across channels.
- Communicate product updates, campaign progress, and market insights to stakeholders and senior management.
- Communicate with internal teams, respectfully in a way that reflects and upholds Xyngular's core values
Qualifications:
- Bachelor's degree in marketing, Business, or a related field preferred.
- 2-4 years of experience in product marketing, preferably within the wellness or supplement industry.
- Proven track record in developing product positioning and marketing campaigns.
- Copy writing skills.
- Strong understanding of market research techniques and ability to translate insights into actionable strategies.
- Excellent written and verbal communication skills.
- Experience with digital marketing tools, content management systems, and analytics platforms.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Job Posted by ApplicantPro
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