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Marketing Specialist
2 months ago
Responsibilities:
• Develop and execute social media strategies to improve brand awareness and engagement
• Produce, schedule, and publish content across various social media platforms
• Monitor responses to comments and messages on social media platforms and respond promptly
• Analyze social media metrics and tweak strategies to improve performance
• Write captivating and informative content for various platforms, such as blog posts, articles, newsletters, and website copy
• Collaborate with healthcare professionals to create educational and promotional materials, ensuring accuracy, relevance, and compliance with healthcare regulations
• Design attractive graphics for digital and print media, including social media posts, brochures, flyers, infographics, and presentations
• Develop and implement marketing strategies to promote doctors, accounts, and hospital services
• Conduct market research to identify trends, opportunities, and competitive landscape
• Manage marketing campaigns, including email marketing, online advertising, and print materials
• Track and analyze the effectiveness of marketing campaigns and adjust strategies as needed
• Work closely with the Marketing Director to align marketing strategies with overall business goals
• Collaborate with cross-functional teams, including healthcare professionals, sales, and public relations
• Communicate marketing plans and results to internal stakeholders
• Manage and enhance the company’s brand image and reputation, ensuring all marketing materials and communications are consistent with the brand guidelines• Possession of a bachelor's degree in Marketing, Business Administration, or related field
• Minimum of 3 years of experience in a marketing role
• Demonstrable skills in Graphic Design, Social Media, Content Creation, Marketing Strategy, and Brand Management
• Proficient in digital marketing trends and technologies
• Excellent written and verbal communication skills
• Strong analytical skills with the ability to interpret and translate data into actionable proposals
• High level of creativity and ability to think outside the box to develop new marketing strategies
• Ability to manage multiple projects with minimal supervision
• Excellent team player with the ability to collaborate effectively with various internal teams
• Knowledge of marketing tools and software would be an added advantage.