Principal Product Marketing Manager, PXM

4 weeks ago

Lehi, Utah, United States Pattern Full time
Job Description:

Are you passionate about data-driven decision making, partner success, and driving business growth? Do you have a knack for storytelling and a touch of nerdiness? If so, come join Pattern, a premier partner for global ecommerce acceleration, and use your skills to push the company to the top of the list.

As a Principal Product Marketing Manager, you will play a crucial role in translating customer and market insights into actionable strategies that drive business growth. You will work closely with Marketing, Product, Sales, and Brand Management teams to bring products and features to market, developing and refining differentiated product messaging and collaborating with the broader marketing team to implement across channels.

Key Responsibilities:

  • Own and lead Pattern's Product Marketing strategy across PXM
  • Drive the creation and execution of product GTM strategy and tactics in partnership with product management, sales leadership, demand generation, and other marketing teams
  • Develop and refine differentiated product messaging and collaborate with the broader marketing team to implement across channels
  • Establish deeply collaborative cross-functional partnerships with leaders and colleagues across Product, Sales, Customer Success, and Marketing to enable the team and drive a consistent customer experience
  • Create engaging and differentiated top of funnel, middle of funnel, and bottom of funnel content, such as blog posts, eBooks, whitepapers, webinars, demo videos, and more
  • Build enablement assets and deliver training to help sales, BDRs, and customer success understand buyer personas, pain points, key product capabilities, and benefits

Requirements:

  • Bachelor's degree and 7+ years of directly-relevant work experience
  • Strong written and verbal communication and storytelling skills utilized with both customers and internal stakeholders
  • A knack for navigating ambiguity and complex business models
  • You're a builder and enjoy creating strategy, programs, and processes from scratch
  • You use data as much as possible to inform your decisions and when it's not available, you brainstorm how you can collect data in the future to support insight generation
  • You are a master at prioritization and know when to say yes to game-changing ideas versus pushing back in a respectable manner
  • You roll up your sleeves to get the job done
  • Ecommerce experience is preferred but not required

What does high performance look like?

  • You are seen and trusted as a product marketing expert at Pattern, owning and executing your vision and strategy while soliciting feedback from your stakeholders to optimize your plans
  • You are crystal clear in communicating your vision and plans, everyone knows and agrees with your prioritization and is excited about your deliverables
  • You are a change agent and execute consistently to fuel growth across the business
  • You are an inherent collaborator and can develop relationships with cross-functional teams with ease and build trust quickly to foster teamwork
  • You are a master at balancing strategy creation while also delivering results
  • You love getting into technical product details and can translate technical specifications into value propositions that resonate with customers

What is my potential for career growth?

You will own the product marketing strategy for PXM, including strategy, process, and execution among all facets of product marketing. Success in this role can lead to expanded scoped projects, owning tier 1 product launches, and/or rotations in other cross-functional organizations, including product, sales, marketing, or customer success.

What is the team like?

Product Marketing sits within the Corporate Marketing organization and consists of seasoned marketers across all major marketing functions. You will sit on the Product Marketing team and interface with Sales, Enablement, Product, Marketing, and Customer Success on a daily basis.

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce accelerator industry. We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include unlimited PTO, paid holidays, onsite fitness center, company-paid life insurance, casual dress code, competitive pay, health, vision, and dental insurance, and 401(k).

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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