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Assistant Director for Strategic Communications and Brand Enhancement

4 months ago

Fort Collins, United States Colorado State University Full time

The Assistant Director of Strategic Communications and Brand Enhancement is responsible for directing communications and media relations efforts for the institutions NCAA Division I-FBS intercollegiate athletics program that sponsors 16 mens and womens sports The position has primary responsibility for a highly visible sport within the department determined by the Senior Director for Communications and Brand Enhancement, but will also be available to assist the staff with other sports as needed. Required Job Qualifications Bachelors Degree required, preferably in journalism, public relations, communications, marketing, business, sports administration, liberal arts or any other field related to duties and responsibilities Minimum of two years of full-time experience in athletics media relations required Proficiency in desktop publishing software, including InDesign and Photoshop required Proficiency in StatCrew & NCAA Live Stats systems required Proficiency in Web site content management systems required Knowledge of appropriate NCAA regulations and willingness to support the Departments commitment to a culture of compliance required Strong written and interpersonal communications skills Ability to run an event from all aspects of media relations/communications needs and requirements Willingness and availability to work nights and weekends and travel Ability to multi-task, prioritize duties and meet deadlines Ability to effectively interact with local, regional and national media on a variety of issues related to highly visible intercollegiate athletics teams Ability to work well in a team environment with other staff members, coaches and student-athletes Preferred Job Qualifications Previous experience with digital media content creation Previous experience working full-time in intercollegiate athletics Previous experience managing social media accounts on multiple platforms for multiple teams and athletic department units Demonstrated experience collaborating with other Athletics units such as Marketing, Gameday Experience, Ticket Office, Development, and on-campus constituents Diversity Statement Demonstrated knowledge of, and relevant ability with, culturally diverse communities among potential target and constituent populations. Essential Duties Job Duty Category Content Generation and Communications Duty/Responsibility Handle all of the day-to-day communications/media relations duties for assigned sports, including primary responsibility for a highly visible sport within the department, determined by the Senior Director for Communications and Brand Enhancement, while assisting the staff with all other sports as needed. Facilitating program interview and media requests with local, regional, national and niche media and social media influencers Producing game stories, press releases and media guides, including writing and editing communication materials, bios, postseason publications and feature stories for various platforms Coordinating access for media interviews with high-visibility student-athletes and coaches Regularly updating and providing editorial content for the official Website of Ram Athletics Maintaining multiple social media accounts pertaining to assigned sport(s) and the Department in general Percentage Of Time 35 Job Duty Category Event Management Duty/Responsibility Manage communications operations for large-scale home events Oversee stat crew operations for home events Travel with team(s) as appropriate and assist with media operations on away-from-home events, as necessary Percentage Of Time 15 Job Duty Category Office Management and Operations Duty/Responsibility Assist with office supervision and day-to-day administrative duties Assist with hiring, training and supervision of student hourly positions, independent contractors, and interns Assist with budgetary oversight for unit Percentage Of Time 15 Job Duty Category Conference and NCAA Communication Duty/Responsibility Prepare and report all statistical data as required for the conference and NCAA Compile and submit award nominations as required for the conference, NCAA and various national organizations Serve as communications liaison with the conference and NCAA for assigned sports Serve as primary contact with the conference and/or NCAA communications staff with regard to institutional hosting of conference, regional or national championships Percentage Of Time 5 Job Duty Category Department and University Public Relations Duty/Responsibility Represent the University and Athletics Department at official functions in a responsible and professional manner Participate as a member of the Strategic Communications and Brand Enhancement staff by attending meetings and collaborating on initiatives that serve the best interests of CSU Athletics Ensure compliance with all departmental, University, MW and NCAA procedures, rules and regulations Report knowledge of any NCAA rules violations and support the Departments commitment to a culture of compliance Assist Senior Director for Communications and Brand Enhancement with ensuring unit is an inclusive environment for staff and continuously strive for inclusive excellence and meeting departments guiding principles. Work in tandem with the Director of Digital Media and Senior Director for Communications on general athletic department social media channels Facebook, X, Instagram) and social media strategy; content creation, and program implemental for assigned sports. Serve as the primary contact for assigned sports social media management (Facebook, X, Instagram) Perform other duties as assigned. Percentage Of Time 30 Application Details