Content and Communications Specialist

3 days ago

Fort Collins, United States Huebner Integrated Marketing Full time
Content & Communications Specialist


Overview:

The Digital Strategy & Content Specialist will play a crucial role in developing and executing content strategies that drive brand awareness, engagement, and lead generation. This role emphasizes content development across various channels, including social media, email, and public relations, ensuring cohesive messaging and impactful outreach for both clients and internal marketing efforts. This role reports to the VP of Client Services. The ideal candidate will excel in creating engaging content, managing social media strategies, and supporting public relations initiatives to enhance brand visibility and reputation.


Responsibilities:

  • Content Development: Create and execute high-quality content across multiple platforms, including blogs, social media posts, email campaigns, and public relations materials. Focus on crafting compelling narratives that align with brand voice and marketing objectives.
  • Social Media Strategy: Develop and manage comprehensive social media strategies for clients and internal channels. This includes content creation, scheduling, performance tracking, and optimizing engagement across platforms such as LinkedIn, Instagram, Facebook, and Twitter.
  • Public Relations Support: Assist in developing and executing public relations campaigns to enhance brand visibility. This includes drafting press releases, media pitches and other PR materials, and collaborating with media outlets to secure coverage.
  • Content Calendar Management: Build and maintain content calendars that coordinate with overall marketing strategies, ensuring timely and strategic content delivery for both clients and internal projects.
  • Email Marketing: Plan and execute email marketing strategies to drive engagement and lead generation. This includes creating drip campaigns, segmentation, and A/B testing to optimize email performance.
  • SEO and Analytics: Ensure content is optimized for SEO, adhering to best practices to boost organic search visibility. Use analytics tools to monitor content performance and adjust strategies based on data-driven insights.
  • Audience Research: Conduct research to understand target audiences and tailor content strategies to meet their needs and preferences effectively.
  • Collaboration: Work closely with internal teams, including creative, analytics, and client-facing teams, to ensure content aligns with broader marketing goals and messaging.
  • Internal Marketing: Drive the development and execution of content for Huebner Marketing’s internal marketing efforts, promoting the company’s brand and messaging.
  • Performance Tracking: Analyze and report on the performance of content initiatives, using insights to refine strategies and improve results.


What You Bring to Our Team:

  • Exceptional Content Creation: Your ability to produce high-quality, engaging content for various platforms and formats, with a strong emphasis on social media and public relations.
  • Strategic Social Media Management: Your expertise in developing and managing social media strategies that enhance brand visibility and engagement.
  • PR Experience: Your skills in supporting public relations efforts, including content creation for press releases and media outreach.
  • Analytical Skills: Your passion for measuring content performance and using data to drive continuous improvement.
  • Collaborative Spirit: Your ability to work effectively with cross-functional teams and clients, ensuring alignment and successful content execution.
  • Adaptability and Creativity: Your capacity to manage multiple projects, meet deadlines, and innovate in a fast-paced environment.


Required Skills and Experience:

  • Proven experience in content development, including blogs, social media posts, email campaigns, and public relations materials.
  • Excellent writing, proofreading, and editing skills with a focus on creating compelling content for diverse audiences.
  • Experience managing social media strategies and email marketing campaigns.
  • Strong knowledge of SEO best practices and content optimization.
  • Proficiency with CRM systems such as HubSpot or Salesforce.
  • Ability to handle multiple projects and tight deadlines in a fast-paced environment.


Preferred but not required:

  • Experience working in M&A or manufacturing sectors.
  • Agency experience in content strategy, social media, or public relations.



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