Director - Trade Marketing
4 weeks ago
Responsibilities
The Trade Marketing Director role is a highly visible position in the company that will have the ability to influence all product and customer strategy go to market strategy for assigned portfolio. This position will sit on our sales management team and have frequent opportunities to interact and present with top executives in the company. The Trade Marketing Director will be accountable for entire omni-channel sales growth for assigned product portfolio. Through delivery of strategic brand initiatives, deployment of trade and category resources, this person will optimize revenue and profit objectives for the Post Refrigerated Retail Business. This role will drive product sales objectives to execution, directing cross functional teams in brand, finance, category management and sales operations to implement our corporate plan through partnership with our field sales teams. The position will be a corporate based sales thought leader and strategist, who deliver category, customer, and consumer insights to connect the dots between Retail Sales, Brand Marketing, FP&A and Revenue Management. This role will also be required to recruit, train & develop trade, category, and sales future managers within organization. This person should also have an interest in growth within the company. The role will be challenging but if successful will provide opportunities for future senior management roles in field sales, category management, and trade marketing.
Develop and manage go to market sales and trade strategy focusing on Consumer, Category, Competition, Company and Customer objectives Collaborate cross-functionally with Marketing, Category Management, Finance and Demand Planning to commercialize new products and drive revenue Direct team to deliver trade, revenue, and planning objectives for your assigned portfolio Refine brand initiatives, merchandising strategies, and distribution priorities for Retail Sales Team Develop the 4P’s (Product, Price, Promotion, Placement) review process focusing on sales strategy and promotional analysis Responsible for development and management of assigned team to become future sales managers in the company Build and execute customer specific programs that align with brand objectives to drive retail activities in support of the company’s growth and profit objectives Direct the field sales execution of new product launches and existing product reviews, support daily sales team imperatives, and overall customer strategy and performance. Manage, develop, and deliver effective Ad Hoc reporting on strategic sales initiatives Tactical and strategic partner in field sales business plan development Serve as “on-call” internal and external go to resource for assigned product portfolio. Identify opportunities with qualitative and quantitative data, drive concept to commercialization Demonstrate consistent thought direction by driving strategic cross-functional projects Identify and implement recommendations for improved process productivity Develop Customer Annual Operating Plan with cross-functional partners Manage the strategy, insights and presentation process for key customer meetings with field salesQualifications
Bachelor’s Degree required in Business Analytics, Finance, Marketing, or related field. Master’s Degree or advanced technical degree preferred. 5-7 years’ experience in sales, trade marketing, or finance at a CPG food organization. Experience utilizing excel to understand and optimize data and derive key business insights. Experience with IRI, Tableau, Demantra & Consumer Data Panel data. Must be able to calculate and examine sophisticated business concepts in real time. Ability to question and direct cross functional teams without direct reporting structure.
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