Sr Product Marketing Manager, VetConnect PLUS
2 months ago
As a Sr Product Marketing Manager focused primarily on the VetConnect PLUS (VC+) group, you will be leading a small team to drive meaningful clinical and economic value messages about the product in collaboration with our global commercial marketing and customer-facing teams to set goals and maximize delivery of adoption and utilization by our IDEXX diagnostic customers. To be successful in this role, we require strong software product leadership and people leadership skills. We are looking for someone adept at managing a high-performing team in a very dynamic environment.
A Day in the Life
You will be part of a results-driven team where your key role will be to:
Lead VetConnect PLUS product marketing, leveraging customer insights to drive meaningful clinical and economic value messages in collaboration with our global commercial marketing and sales teams
Promote and drive customer adoption and utilization by deeply understanding and capitalizing on VC+’s value proposition and differentiation, identifying opportunities to personalize their experience and increase customer loyalty
Provide VC+ program leadership with Field Support Representatives, Customer Support, and Medical Consulting; managing training and tools and self-service initiatives in collaboration with these teams
Be an expert on competitive intelligence by gathering fresh insights on diagnostic and integration "portal" landscape
Build collaborative ways of working between the Dx SW product marketing team and the CAG commercial teams for efficient and effective responses to customer needs
Be an ambassador for the use of VC+ across the organization, globally
Create awareness of NSAT and other value drivers, and trigger discussion with critical stakeholders when appropriate on what we can do more/better/different to improve service delivery
Establish quarterly VC+ CRBs in collaboration with VC+ Product Management Team and Commercial Marketing Team
What you need to succeed
The right candidate has strong product marketing experience with a mix of both commercial and product management experience, where proven commercial impact and understanding is key.
Commercial/Product Marketing experience (Marketing/Customer Service/Sales) is required
Strong collaboration skills and team-oriented disposition with the ability to influence key stakeholders, foster collaboration, and drive results across cross-functional teams.
You are able to build bridges between the commercial, product, and R&D organizations and you have a structured approach to finding and facilitating implementation of solutions to improve our service delivery.
You thrive in a fast-moving environment, in a pivotal role, where your key responsibility is to facilitate collaboration and solution implementation.
Since you will work in a multicultural environment where we communicate in English, you have excellent verbal and written English skills.
As you will need to stay close to the commercial organization, you would like to travel to the regions.
Why IDEXX?
We’re proud of the work we do because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, ensure safe drinking water for billions, and help farmers protect livestock and poultry from diseases. We have customers in over 175 countries and a global workforce of over 10,000 talented people.
So, what does that mean for you?
We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery. At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.
Let’s pursue what matters together
#LI-TECH
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Augusta, Maine, United States IDEXX Full timeAbout the RoleWe are seeking a seasoned Senior Product Marketing Manager to lead the marketing efforts for our VetConnect PLUS product. As a key member of our commercial team, you will be responsible for developing and executing marketing strategies that drive customer adoption and utilization of our product.Key ResponsibilitiesDevelop and execute marketing...
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