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Marketing Manager

4 months ago

Carrollton, United States Propelled Brands Full time
Job DescriptionJob DescriptionBenefits:
  • 401(k) matching
  • Competitive salary
  • Dental insurance
  • Employee discounts
  • Health insurance
  • Paid time off
  • Parental leave
  • Training & development
  • Vision insurance
  • Wellness resources

Propelled Brands Core Values

Supporting our Core Values is an essential function for all team members as this is how we deliver on our purpose to Propel Our People and Our Brands to Achieve Success. Our organization is aligned around a few goals and each team member's efforts are focused toward accomplishing these goals. We can only accomplish these goals with all team members supporting these core values.

Make It Happen | Expertise & Mastery | Positive Attitude | Growth Mindset | Considerate

Position Summary/Objective
We are seeking a dynamic and experienced Marketing Manager to join the Franchise Marketing Team at MY SALON Suite. The ideal candidate will have franchise experience and be responsible for developing and executing national and local marketing plans to drive lead generation. This individual will guide and coach franchisees in their lead generation efforts.

Essential Functions
  • Collaborate with the Director of Marketing on the annual marketing plan using market analysis and key performance indicators to achieve results.
  • Execute a Brand Research/Refinement strategy (revamp marketing assets including digital and print), train and educate franchisees on the refreshed strategy
  • Using the approved annual marketing plan, develop scalable rollout tactics for Franchise/corporate locations
  • Manage and optimize the digital and traditional ads performance used by franchisees by coordinating with the Franchise Operations Team.
  • Monitor and audit all marketing campaigns for Brand compliance and adhering to brand standards
  • Responsible for lead generation goals and driving results by developing solutions and collaborating with the Director of Marketing
  • Work with Franchisees to drive lead generation and explore additional local marketing opportunities
  • Prioritize marketing projects and allocate resources accordingly
  • Participate in the quarterly and annual planning of the marketing teams objectives
  • Provide quarterly updates on the competition
  • Track and monitor system wide and franchise location marketing KPIs


Supervisory Responsibility
This position has no supervisory responsibility.

Work Environment
This job operates in a professional office environment remotely. This role routinely uses standard office equipment such as computers, smartphones, video conferencing, webinars, phones, photocopiers, printers, filing cabinets, shredding and fax machines.

Physical Demands
The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. While performing the duties of this job, the Team Member is regularly required to walk, talk, see and hear. Must be able to lift up to must be able to lift up to 25 pounds.

Position Type/Expected Hours of Work
This is a full-time, Exempt position of at least 40 hours a week, Monday through Friday, between the hours of 7:00 a.m. to 6:00 p.m. Occasional evening and weekend work may be required as job duties demand.

Travel
Travel is primarily during business days, out-of-the-area and overnight travel is expected based on individual job responsibilities. Some of the travel may occur on weekends or be international. Company events may include Summits and the Annual Conventions may also include travel. Travel is expected to be less than 15%.

Required (or Preferred) Education and Experience
  • Bachelor's degree in Marketing, Business, or a related field, or equivalent franchise experience. Proven work experience as a Marketing Manager, preferably in the franchise or beauty, wellness, salon industry.
  • Solid knowledge of web analytics, Google Adwords and Meta Business Manager and social media
  • Experience with CRM software and digital marketing tools and techniques; preferably with systems that integrate with Salesforce but not required
  • Strong leadership skills
  • Excellent communications skills
  • Strong analytical and project management skills
  • Strategic mindset
  • Some travel required, including annual meetings

Additional Eligibility Qualifications
At MY SALON Suite, we value creativity, hard work, and on-the-job excellence, so the Brand Fund Marketing Manager should demonstrate these characteristics at all times. If you are a skilled Marketing professional looking to make a significant impact on our company's marketing efforts, we would love to hear from you.

EEO Statement
Propelled Brands. provides equal employment opportunities (EEO) to all Team Members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Propelled Brands complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This is a remote position.