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Digital Product Analytics Manager
4 months ago
Travel + Leisure Co. is currently seeking a Digital Product Analytics Manager to join a dynamic business team responsible for driving rich and engaging digital products for our customers/owners.
Working within the Digital Product Team this role drives the measurement and analysis of digital product performance. Including holistically monitoring that our websites and mobile applications are driving the KPIs as intended, through data-driven decision making. The role will use data-driven decision making for gathering benchmark data to measure performance of new features and tracking that the feature is driving the intended results. As a vital member of the Digital Product team, you will be collaborating with the Digital Product team using this analysis to further iterate and refine new features to achieve the intended KPIs.
This role requires an entrepreneurial individual who is highly collaborative and can utilize analytical acumen to problem solve and drive measurable impact. This candidate needs to be proactive, quickly moving from information gathering to analysis to action, often in partnership with teams and leaders within multiple areas of the organization.
How You'll Shine:
Map out and execute the optimization strategy for T+L Co. digital products.
Work closely with other internal teams – including CRM, Application Performance, Product Management and consumer Insights – to ensure proper reporting, NFR’s and alerts are set up to measure performance.
Support Business case development for new digital capital projects.
Work with analytics to ensure optimization decisions and ongoing improvements can be tracked and validated on an ongoing basis.
Enhance and drive ongoing improvements to our configurable toolset such as, FullStory, Firebase, AppDynamics, with a focus on optimizing conversion, and engagement.
Understand and optimize conversion paths with the goal of increasing online reservations, sales and profit.
Accountable for reporting on the quality, UI performance and application health.
Be the advocate for our websites – highlighting the product winners, losers and missed opportunities to the wider organization.
Work with the Digital Product team to influence product enhancements to be added to the roadmap.
Work closely with other internal teams to ensure new features developed align with wider cross-channel campaigns are translating into tangible, logical site experiences.
Suggest and define relevant AB tests to maximize consumer experience and conversion.
Partner with Marketing teams to understand any campaigns to understand product impact.
Limited travel throughout the year up to 25%. Occasional travel to perform usability testing, meet with vendors, or attend conferences may be required.
What You'll Bring:
BA/BS Marketing, Business, Computer Science, or Engineering. Technical undergraduate education with business/product management professional experience will be considered.
5-7 years of Digital Product Analytics experience
Strong knowledge of web design, usability and user testing
Strong understanding of Scrum application development
High level of day to day business acumen
Strong analytical skills
Demonstrated presentation, verbal and written skills
Ability to thrive in a cross-functional environment while juggling multiple responsibilities.
Teamwork skills with ability to listen and contribute as a positive and solution oriented team player
Ability to think creatively and outside the box
Proven track record of driving change and implementing process improvement
Experience with Microsoft Suite
Experience with Content Management System (CMS)
Experience using project management tools (Jira, Basecamp, VersionOne, etc.)
Experience in mining clickstream data
Experience in analyzing customer behavior and feedback
3-7 years digital merchandising/ecommerce/product marketing experience
2-3 years of experience translating business strategy into actionable optimized experiences online
2-3 years of experience in digital marketing or digital analytics
Experience equivalent to the education requirement may be accepted in lieu of the education requirement.
How You'll Be Rewarded:
We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:
Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.
- Medical
- Dental
- Vision
- Flexible spending accounts
- Life and accident coverage
- Disability
- Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
- Wish day paid time to volunteer at an approved organization of your choice
- 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
- Legal and identify theft plan
- Voluntary income protection benefits
- Wellness program (subject to provider availability)
- Employee Assistance Program
Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.
We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class.
