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Digital Product Analyst

2 months ago


Orlando, United States AllSTEM Connections Full time

AllSTEM Connections is looking for a Digital Product Analytics Manager in Orlando, FL. This is a hybrid 12-month contract with possible extension or conversion.


Schedule: M-F 8AM - 5PM

Onsite on Monday, Tuesday, Wednesday


Working within the Digital Product Team this role drives the measurement and analysis of digital product performance. Including holistically monitoring that our websites and mobile applications are driving the KPIs as intended, through data-driven decision making. The role will use data-driven decision making for gathering benchmark data to measure performance of new features and tracking that the feature is driving the intended results.


Responsibilities:

  • Map out and execute the optimization strategy for digital products.
  • Work closely with other internal teams – including CRM, Application Performance, Product Management and consumer Insights – to ensure proper reporting, NFR’s and alerts are set up to measure performance.
  • Support Business case development for new digital capital projects.
  • Work with analytics to ensure optimization decisions and ongoing improvements can be tracked and validated on an ongoing basis.
  • Manage and drive ongoing improvements to our configurable toolset such as, FullStory, Firebase, AppDynamics, with a focus on optimizing conversion, and engagement.
  • Understand and optimize conversion paths with the goal of increasing online reservations, sales and profit.
  • Accountable for reporting on the quality, UI performance and application health.
  • Be the advocate for our websites – highlighting the product winners, losers and missed opportunities to the wider organization.
  • Work with the Digital Product team to influence product enhancements to be added to the roadmap.
  • Work closely with other internal teams to ensure new features developed align with wider cross-channel campaigns are translating into tangible, logical site experiences.
  • Suggest and define relevant AB tests to maximize consumer experience and conversion.
  • Partner with Marketing teams to understand any campaigns to understand product impact.


Qualifications:

  • Bachelor's Degree
  • 3-7 years of Digital Product Analytics experience
  • Strong knowledge of web design, usability and user testing
  • Strong understanding of Scrum application development
  • Experience with Content Management System (CMS)
  • Experience using project management tools (Jira, Basecamp, VersionOne, etc.)