Digital Products Analytics Manager

4 days ago


Orlando, United States Tandym Group Full time

A recognized consumer products company in Florida is looking to add a new Digital Products Analytics Manager to their growing team in Orlando.

About the Opportunity:

  • Schedule: Monday to Friday
  • Hours: 8am to 5pm
  • Setting: Hybrid (Mon to Wed onsite; Thurs & Fri WFH

Responsibilities:

  • Map out and execute the optimization strategy for digital products
  • Work closely with other internal teams to ensure proper reporting, NFRs, and alerts are set up to measure performance
  • Support business case development for new digital capital projects
  • Work with analytics to ensure optimization decisions and ongoing improvements can be tracked and validated on an ongoing basis
  • Manage and drive ongoing improvements to configurable toolsets, such as, FullStory, Firebase, AppDynamics, with a focus on optimizing conversion, and engagement
  • Work with the Digital Product team to influence product enhancements to be added to the roadmap
  • Work closely with other internal teams to ensure new features developed align with wider cross-channel campaigns are translating into tangible, logical site experiences
  • Suggest and define relevant AB tests to maximize consumer experience and conversion
  • Partner with Marketing teams to understand any campaigns to understand product impact
  • Perform other duties, as needed

Qualifications:

  • 3+ years of Digital Product Analytics experience
  • Bachelor's Degree in Business, Computer Science, Engineering, and/or Marketing
  • Strong knowledge of Web Design, Usability, and User Testing
  • Strong understanding of Scrum Application Development
  • Experience translating business strategy into actionable optimized experiences online
  • Experience with Microsoft Suite
  • Experience with Content Management System (CMS)
  • Experience using project management tools (Jira, Basecamp, VersionOne, etc.)
  • Experience in mining clickstream data
  • Experience in analyzing customer behavior and feedback


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