Senior Associate, Influencer Marketing

6 months ago

Atlanta, United States Acceleration Partners Full time

Influencer Marketing, Sr. Associate

THE ROLE:

As the partner marketing landscape continues to evolve, various channels and tactics are coming together in exciting ways, and Acceleration Partners is leading the charge. We are seeking an Influencer Marketing Sr. Associate to provide white glove service to diverse brands investing in influencer marketing campaigns. This role is particularly focused on campaign execution, including but not limited to driving influencer recruitment, managing influencer partnerships, and owning campaign deliverables, tracking, and reporting. The Influencer Marketing Sr. Associate will also drive strategy by analyzing campaign performance, identifying success areas and/or challenge areas, and proactively implementing strategic measures to continuously optimize programs towards goals and objectives.

The successful candidate will have strong experience in developing and managing successful, KPI-driven influencer marketing campaigns for consumer products and/or services companies. They will have working knowledge of the overall partner marketing landscape, including affiliate, and the ability to both develop comprehensive strategy as well as capably execute. The successful candidate will be a self-starter that can confidently plug in to any challenging situation with ease and can balance competing priorities well. As influencer marketing is a new service offering for Acceleration Partners, the Influencer Marketing Sr. Associate must be flexible, willing and able to pivot quickly, and excited to operate successfully in an “intrapreneurial” situation. This person will also have a history of working well with their peers, quickly establishing relationships easily and leading through influence.

TOP 5 JOB RESPONSIBILITIES:

INFLUENCER RECRUITMENT, NEGOTIATING & ONBOARDING – Sources new partnership opportunities and creates influencer casting lists. Diligently vets opportunities to ensure brand alignment, authenticity and relevancy prior to presenting to client for approval. Conducts outreach to approved partners and skillfully garners their engagement and participation in the campaign, negotiating when necessary. Supports influencers through campaign onboarding by developing and providing resources to streamline processes.INFLUENCER PARTNERSHIPS MANAGEMENT – Crafts program-wide influencer communications and vital creator resources. Guides influencers on content strategy and creation. Works with influencers to develop content timelines and ensures influencers stay on track with the schedules discussed. Collects content drafts and leads the content review process, including screening to ensure FTC guidelines are met. Closely works with influencers to adjust content strategy as needed, troubleshooting any signs of poor performance to optimize campaign towards goals and objectives.AUDITING, REPORTING & ANALYSIS – Accountable for auditing program content to ensure compliance with FTC regulations and brand guidelines. Ensures content is tracked accurately and regularly shared with client, along with placement insights, partner insights, and campaign pace towards KPI goals. Performs robust analysis of influencer campaigns using both social analytics and conversion metrics to identify performance trends and areas of opportunity. Proactively provides actionable recommendations to client backed by data and continuously refines strategy to drive growth at scale. Supports team in creation of customized strategy plans, detailed campaign performance summaries and comprehensive hindsight presentations that are delivered to clients.CLIENT SERVICE & COMMUNICATION - Consistently provides superior client service and escalates issues or key risks as appropriate. Works to ensure client develops trust in our team by delivering client outputs and communications in the AP way, consistently maintaining quality, accuracy, and precision. Develops and nurtures excellent relationships, supports team in promoting very high client satisfaction and retention rates, and an average 8.5 client rating.PORTFOLIO MANAGEMENT - Manages multiple campaigns with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives. Has full grasp of each client’s scope of work, delivering what is due under terms; maintains ability to identify new opportunities to drive client success while conjunctively identifying possible goal misalignments, getting to the root of an issue, and working with their team to bring solutions to resolve.

WHAT SUCCESS LOOKS LIKE:

BY 3 MONTHS… the Influencer Marketing Sr. Associate is contributing across a portfolio of influencer programs, collaborating with their team closely to ensure strong alignment with the campaign strategy in place. Influencer Marketing Sr. Associate is working with key client contacts to ensure brand alignment with recruitment efforts and content creation. Influencer Marketing Sr. Associate has become familiar with AP’s tools and solutions and is equipped to conduct casting for prospective influencers, execute content timelines with influencers, audit content, and ensure performance is tracked and measured.

By 6 MONTHS… the Influencer Marketing Sr. Associate is owning execution of the day-to-day operations of multiple influencer programs with little guidance from their team. Challenging client or team situations are being managed with guidance from Associate Director, with Influencer Marketing Manager and Influencer Marketing Sr. Associate collaborating closely to bring a solutions-oriented approach to these situations proactively. Influencer Marketing Sr. Associate is regularly analyzing client data and strategically leveraging insights to optimize campaigns. Client accounts are being handled effectively and strategically, without dropping any balls, and clients are aware of and pleased with this outcome. Clients are being serviced profitably with AP targets, client KPI’s being met, and an average 8.5 client rating is being upheld across campaigns.

YOU ARE GREAT FOR THIS ROLE IF YOU:

QUALITIES OF THE IDEAL CANDIDATE:

Has a strong internal motivation to get the job done and done well Only provides superior results and unsurpassed customer service Exhilarated by managing change and comfortable with ambiguity and moving targetsPassionate about the digital marketing industry and how influencer relates to the greater digital landscapeEnsures that influencer strategies and tactics have measurable resultsHas incredible attention to detail and is capable of multi-tasking and coordinating several projects at onceTranslates data and insights into actionable next steps for clientsStrong with data analysis, is easily able to pinpoint issues and opportunities within a data setPrioritizes competing objectives and manages time with skillDisplays accountability, always meeting deadlines and keeping commitmentsThrives in a fast-paced environment and enjoys bringing order to chaosLikes to share and collaborate with peers in a remote environmentPossesses superior written and verbal communication skillsPossesses mature and measured judgment, and the ability to solve problems on their ownWorks independently with minimal supervisionHas confidence, poise, and eloquence in client meetings and difficult situationsHears and incorporates feedback from other team members, clients and partners

MINIMUM QUALIFICATIONS & SKILLS:

2+ years working for an influencer marketing agency and experience executing influencer campaigns and managing both client and influencer relationshipsSolid understanding of omni-channel and digital marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companiesExcellent at communicating, presenting and approval from clients on new campaign strategies and initiativesWorking knowledge of attribution in digital marketingStrong understanding of how influencer and affiliate marketing can work togetherTools (CreatorIQ, Grin, Izea, etc.) experience preferred, not requiredKnowledge of Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) experience preferred, not requiredBachelor’s degree or equivalent work experienceAbility to travel up to 15%Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc.

WHY ACCELERATION PARTNERS?

Acceleration Partners is the world’s largest and first-to-market Partnership and Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. Managing clients in 40+ countries, their global team of 300+ focuses on data-driven strategies that help connect brands to the right consumers through performance partnerships, traditional affiliate, influencer, performance PR, content and B2B partnership marketing. Serving over 200 brands with household names like Amazon, Target, Google, Warby Parker, Crocs, Reebok (to name a few) their diversified staff is creating what’s next in the industry by building balanced portfolios of high-performing partnerships. As the only truly integrated global partnerships agency, Acceleration Partners prides themselves on being on the cutting edge of new industry developments, and leveraging their proven expertise to bring unique solutions to the most complex challenges for brands who aim for growth.
 

AP PERKS & BENEFITS - WHAT WE OFFER

100% remote work for everyoneGroup medical, dental, and vision coverage insurance (with opt-out benefits)401K with matchingOpen Paid Time OffSummer & Holiday company-wide shut-down weeks in July and DecemberVolunteer and Birthday Time OffFocus FridaysPaid Parental Leave BenefitsWellness, Technology & Education AllowancesPaid sabbatical leaves, donation matching, and more

Benefits may vary based on employment status or country location.

#LI-REMOTE 

*GLSDR

#LI-MG1

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