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Email Campaign Operations Manager
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About the Role
As an Email Campaign Operations Manager with LG H&H and affiliates including Avon, you will collaborate with our Digital, Sales, Marketing and Creative teams to provide premier, personalized emails at-scale that align directly with the business’s goals. You will blend high-level production and creative problem-solving skills to build HTML emails, create filter logic and deploy campaigns through an ESP (Emarsys). You should be proficient in HTML, CSS and have experience with a scripting language (AMPScript, Liquid, etc..), and have a keen eye for detail to provide QA support. We’re looking for someone who is passionate about CRM and 1:1 email marketing, and can stay up-to-date with ever-evolving industry technologies to share those trends with the team.
You will report to the Senior Manager of Marketing Technology
Key Responsibilities
Code HTML emails upon receipt of assets and briefs. Create dynamic content and personalization based on user activity, preferences and distribution lists Created segmented campaign lists. Set up, test and launch campaigns within the Emarsys platform Communicate technical information and project statuses with partners and team members Work with team to QA of email messaging Assist in reviewing email analytics and deliverability Research the latest in email best practices and industry standardsQualifications
5+ years of experience in email setup and deployments supporting marketing projects, specifically developing emails using HTML, and a scripting language. 3+ years of proficient experience setting up email campaigns, importing and exporting files and deploying high volume email campaigns in enterprise ESP tools (preferably Emarsys or Salesforce Marketing Cloud/ExactTarget) Knowledge of typical email-rendering bugs and workarounds, with experience testing and troubleshooting across multiple browsers, email clients and devices Email-specific UI, UX and interaction design skills, and established familiarity with capabilities of responsive email designPreferred Qualifications
Emarsys Scripting Language Fluency in Spanish or French SQL Experience A/B Testing Experience Email Analytics Experience API Triggered Send Setup ExperienceSalary range: 90-95k
