Email Marketing Campaign Specialist
5 days ago
At Entertainment Benefits Group, we're seeking a highly skilled Email Marketing Campaign Specialist to join our team. As a key member of our marketing department, you'll be responsible for executing email campaigns that drive business results.
Key Responsibilities:
- Execute email campaign production across multiple platforms, ensuring timely and effective deployment.
- Collaborate with internal business partners to develop and execute email campaigns that meet business objectives.
- Utilize HTML coding skills to conduct basic code updates, including modifications to images, logos, links, copy, and tracking tags.
- Participate in quality assurance and control processes to ensure email campaign accuracy and effectiveness.
- Support marketing leads on email test setup, execution, monitoring, and reporting of email campaign performance.
- Apply basic segmentation principles to daily email campaigns and CRM campaigns.
Qualifications:
Bachelor's degree in marketing or a related field.
1+ year of hands-on email production experience executing marketing campaigns.
Working knowledge of ESPs/CRMs and email campaign management.
Basic HTML coding skills.
Strong analytical and problem-solving skills, with attention to detail and organizational abilities.
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