Digital Campaign Manager

3 weeks ago


New York, New York, United States Optimize Partners Full time
About the Company

Optimize Partners is a leading digital marketing agency based in NYC, seeking an experienced Marketing Automation Manager to join our team. The ideal candidate will have 3-5 years of experience in automation, operations, or marketing campaign management, with a strong background in Oracle's Eloqua platform.

In this role, you will be responsible for designing and executing marketing campaigns that drive business growth, while ensuring seamless integration between marketing and sales CRM systems. Your expertise will enable us to automate email marketing campaigns, paid social media messaging, and data tracking, ultimately driving sales conversions.

Key Responsibilities:

  • Administration of our client's Marketing Automation Platform (Eloqua), webinar platform (Zoom), and Accounts Based Marketing platform (Engagio).
  • Work cross-functionally across the marketing team to create and maintain marketing automation campaigns, including drip email campaigns, online forms, landing pages, and monthly newsletters.
  • Configure, implement, customize, test, update, and report on marketing campaigns, lead nurturing programs, and lead scoring programs.
  • Create segmented lists based on user persona and behavior, including past email, web, or campaign interactions.
  • Measure campaign results and drive optimization of marketing automation efforts.
  • Develop documentation and roadmaps for processes, A/B tests, and promotions.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3-5 years in an automation, operations, or marketing campaign management role.
  • 2+ years of operational experience with Oracle's Eloqua required.
  • 1+ years of operational experience with Salesforce.com, with ability to set up campaigns and reports.
  • Strong organization and communication skills, and ability to collaborate with stakeholders across multiple departments and time zones, while working in a fast-paced environment and improving business outcomes.

Estimated Salary: $120,000 - $150,000 per year



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