Email Marketing Manager

3 weeks ago

New York, United States Optimize Partners Full time
Email Marketing Manager Position

Reporting Relationships

Reports to Senior Director E-Commerce

Position Overview

One of the world's largest maternity retailers, is looking for someone to manage the execution of their email marketing initiatives that will drive key brand metrics. The Email Marketing Manager will execute digital marketing communications from start to finish and is a key member of our clients' CRM & Digital Marketing team. If you love marketing, data, and thrive in a fast-paced retail environment, we want to talk to you

Responsibilities of Email Marketing Manager:

Email Marketing

  • Define, implement, and execute email marketing strategy to drive business results as measured by ROAS, ROI analysis, and goals
  • Manage email campaign scheduling, setup, and testing
  • Maintain email marketing and partner email calendar to ensure organizational alignment and timely email deployments
  • Oversee SMS marketing efforts, including scheduling, execution, and growth of the program
  • Develop monthly email content calendars to align with retail and promotional calendars
  • Manage outside agencies to devise key strategies to support brand/retail goals, ensure KPI metrics are achieved and promoted according to brand standards
  • Monitor, analyze, and report on performance, providing recommendations and data to brand teams and management
  • Ensure all campaigns are optimized and tested to achieve the best results
  • Provide input around campaign planning based on results of previous campaigns
  • Create channel-specific strategies (brand email, trigger email, SMS, CRM segmentation)
  • Liaise with creative team on strategy and creative asset development for all emails
Qualification for Email Marketing Manager:
  • Experience in Shopify & Klaviyo preferred
  • Experience with email/content creation and analytics
  • Extremely detail oriented
  • Ability to adapt to changing deadlines and creative direction
  • Entrepreneurial spirit & true interest in digital marketing
  • Bachelor's Degree
  • At least 5 years of experience in email marketing
  • Intermediate level in Microsoft Excel, with proficiency in rest of Microsoft Office Suite
  • Metric driven, logical, creative and curious
  • Strong project management & organizational skills
  • Ready to learn, grow, multi-task, and adapt in a fast-paced environment

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