Sr. Public Relations Manager

2 months ago

Pleasanton, United States Workday, Inc. Full time

About the Role

The senior manager of product PR for the oCIO will be responsible for owning PR programs that showcase the Workday platform and the solutions and teams that serve the Office of the Chief Information Officer (oCIO). The role requires enthusiasm, problem solving, and collaboration in helping identify new stories and ways of telling them – navigating different teams and priorities, and shining a light on our AI innovation.

About You

The candidate will be someone who is a creative PR professional with a can-do attitude, an excellent writer, brings fresh ideas and smart questions, and a natural at building productive relationships with executives, marketing counterparts, media, influencers, and other stakeholders.

This candidate will report to the head of Product PR, and must have demonstrated experience juggling fast-paced programs, projects, and priorities from strategic planning through tactical execution.

Responsibilities

Oversee and lead PR activities across multiple products within the oCIO and Workday AI innovations, working closely with product marketing, content marketing, analyst relations, the broader communications function, and strategy teams to spotlight Workday products and technologies and the priority industries we serve.

Build programs and own relationships with the media to drive positive coverage highlighting the Workday platform and our AI innovation.

Partner with product executives and product marketing to develop narratives and messaging that can be applied across internal and external channels. This includes:

Research into Workday’s product roadmap and working with key stakeholders to source product news – both near- and long-term – that we want to drive awareness around.

Identifying stories and examples of how Workday is responding to customers’ needs with new solutions that help them adapt to the changing world of work.

Helping develop Workday’s perspective on innovation from a platform, products, and AI technologies lens.

Drive thought leadership content that helps raise the visibility of Workday executives and the company's AI innovation, with a focus on security, privacy, and trust.

Represent the communications/PR team in cross-functional teams to ensure alignment around business objectives and to advance broader company initiatives.

Help manage day-to-day relationship with external public relations agency.

Basic Qualifications

6+ years of public relations experience, preferably in enterprise software and AI technology. Background in both in-house and agency is a plus.

Strong experience working with business, trade, IT, and industry media outlets and reporters.

Other Qualifications

Superb written and verbal communication and project management skills.

Ability to quickly understand technology and translate into public relations strategies, messaging, and compelling narratives.

Create content that reaches audiences across paid, earned, and owned channels.

Ability to work independently, prioritize multiple tasks effectively, and thrive in a fast-paced, dynamic environment.

Strong interpersonal skills and proven track record in navigating and building strong relationships with cross-functional teams.

Strategic thinking, problem solving, attention to detail, technical, and analytical skills.

Demonstrated ability to develop and manage positive relationships with the media.

Hybrid office experience and periodic travel is required.


Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please.

Primary Location: USA.CA.PleasantonPrimary Location Base Pay Range: $132,200 USD - $198,300 USDAdditional US Location(s) Base Pay Range: $110,800 USD - $198,300 USD

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