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Marketing Representative
4 months ago
Major/Essential Functions
Work with Associate Director of Marketing to support digital communication plans including but not limited to web, email, SMS, and social media to achieve stated goals. Create and manage digital marketing campaign in Salesforce and Marketing Cloud, including creating HTML email templates, scheduling email campaigns, setting up SMS campaigns, and developing Marketing Cloud automations and journeys. Develop and manage Enrollment Management websites. Work with Associate Director of marketing to routinely audit webpages for improvements. Coordinates logistics to meet or exceed timelines and identifies barriers that may hinder progress. Work directly with associate director of marketing and/or project manager to manage timelines and reduce delays. Support the team with competitor analysis and explore companies in various industries to inspire innovative ideas to enhance the marketing strategy. Stay up-to-date with industry trends, emerging technologies, and best practices. Identifies key performance indicators among digital efforts. Examples include, but not limited to interaction and conversion rates, website traffic, and social media management. Continuously seek professional development to remain current on skills and knowledge related to the CRM, Marketing Cloud, website management, and other digital marketing areas.
Preferred Qualifications
Working knowledge of admissions and higher education College level coursework in marketing, advertising, public relations, communications, or related program. Proficient in CRM experience Experience in web content management, including HTML and CSS. Ability to communicate effectively with both functional and technical staff.
About the University
Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.About Lubbock:Referred to as the “Hub City” because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock’s Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.
