Website Administrator

2 weeks ago

Des Moines, United States Wellmark Blue Cross and Blue Shield Full time

Company Description

Why Wellmark : We are a mutual insurance company owned by our policy holders across Iowa and South Dakota, and we’ve built our reputation on over 80 years’ worth of trust. We are not motivated by profits. We are motivated by the well-being of our friends, family, and neighbors–our members. If you’re passionate about joining an organization working hard to put its members first, to provide best-in-class service, and one that is committed to sustainability and innovation, consider applying today 

Learn more about our unique benefit offerings . 

Want to know more? You can learn about life at Wellmark .

Job Description

Use Your Strengths at Wellmark as a Website Administrator

As Wellmark’s front end Website Administrator, you play a critical role in the health, maintenance, support and management of Wellmark’s public and secure websites and digital experiences. You will do this by creating and/or updating optimized, compliant and responsive web pages, implementing digital best practices and executing on search engine optimization (SEO) tactics. You have basic HTML and CSS technical knowledge, as well as a good understanding of website accessibility standards and guidelines. You have experience tracking, measuring, analyzing and optimizing digital properties, and will support the Digital Marketing team in making data-driven decisions.

Wellmark is looking for a candidate who is motivated, creative, strategic, detail-oriented and eager to be a part of something bigger, including an upcoming full site redesign. You have experience as a website administrator and possess a demonstrated history of collaborating with stakeholders and establishing productive relationships with your peers and leaders. Perhaps most importantly, you have a strong understanding of, and keep up-to-date on, healthcare industry standards and digital best practices while possessing the ability to connect the dots from digital strategy to execution. If this sounds like you, apply today

Qualifications

Required:

Bachelor’s degree in marketing, advertising or related field or direct and applicable work experience. 2+ years of experience in planning, updating, and building websites. Solid understanding of digital marketing best practices, and their interplay with other marketing tactics; ability to define and translate strategy to execution in digital environments. Demonstrated project management effectiveness: meeting deadlines, solving problems and aligning project work to campaign strategy. Proficiency with Microsoft Office tools, such as Excel, Word and PowerPoint. Strong verbal and written communication skills with the ability to consult with stakeholders, articulate accurate information with technical and non-technical stakeholders and teams, including key decision makers. Strong organizational skills and the ability to manage multiple activities or projects. Ability to cultivate peer, key stakeholder and vendor relationships in order to drive results.

Preferred:

Experience working within Sitecore and/or Adobe Content Management Systems and using its functionality for customization/optimization and creation of dynamic content. Experience in Google Marketing platforms: Google Analytics (GA) and Google Tag Manager 360 (GTM) to set up analytics and reporting, and Google Data Studio to build KPI dashboards and reports.

Additional Information

Maintains Wellmark's websites to provide up-to-date and comprehensive information that is easily available to prospects, members, groups, producers, consultants, and providers. Prioritizes planned and unplanned work, understanding what highest priority is and ensuring all deadlines are met. Possesses a strong working knowledge of HTML, CSS, and various Content Management Systems (CMS) platforms. Collaborates with business stakeholders, creative, strategy and campaign marketing teams to produce web pages and assets. Ensures content pages follow industry and digital best practices and supports SEO efforts. Coordinates among cross functional teams to identify website challenges and recommends and implements solutions. Personalizes web journeys and content using CMS functionality. Works with analytics partners to ensure proper tagging and tracking across our websites. Monitors website performance and makes optimization recommendations. Presents to internal stakeholders site analytics, results, and optimization recommendations. Ensures accuracy of work, double checking tasks are completed thoroughly and correctly. Learns new marketing technology capabilities as they become available. Performs quality assurance on properties to ensure they are functioning properly, including sitemaps and overseeing site technical updates. Runs A/B lest and learn strategies on the website to improve outcomes. Educates and trains content authors, as needed, to ensure content quality and compliance. Appropriately routes content for stakeholder, legal, and compliance review as needed. Collaborates with various stakeholders to ensure content alignment with the following guidelines, standards, regulations, and requirements: brand guidelines, Web Content Accessibility Guidelines (WCAG) Level AA, Centers of Medicare & Medicaid Services (CMS), Medicare Communications and Marketing Guidelines (MCMG), Affordable Care Act (ACA), Blue Cross and Blue Shield Association, and other regulatory entity guidelines. Performs competitor research, as needed. Actively participates in efforts to evaluate and evolve marketing technology capabilities and learn new approaches. Other duties as assigned.

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