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Digital Marketing and Content Coordinator

3 months ago

Des Moines, United States Palmer Group Full time
Job DescriptionJob Description

Palmer Group is working with a client seeking a creative and detail-oriented Digital Marketing and Content Coordinator to join their growing team. In this role, you will be responsible for developing, implementing, and managing content and digital marketing strategies to enhance their brand presence and drive traffic and engagement. The ideal candidate is passionate about digital marketing, has strong writing skills, and is adept at using various digital marketing tools and platforms. If this job interests you, please apply today

Responsibilities:

  • Develop, write, and edit compelling content for various platforms, including blogs, websites, social media, email campaigns, and press releases
  • Ensure all content aligns with brand voice, tone, and style guidelines
  • Coordinate with designers and other team members to produce multimedia content
  • Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising
  • Manage and promote new video editing services, including client relations with existing users and aiding in marketing efforts to expand the user base
  • Monitor and analyze campaign performance, providing insights and recommendations for optimization
  • Manage social media accounts, create and schedule posts, and engage with the audience
  • Maintain and update content on websites as needed
  • Use analytics tools to track and report on website traffic, campaign performance, and other key metrics
  • Assist in putting together a content strategy for campaigns, including digital, print, tradeshow
  • Work closely with the marketing team to develop content and digital marketing strategies aligned with business goals
  • Collaborate with cross-functional teams to ensure cohesive messaging and brand consistency
  • Stay updated on the latest digital marketing trends and technologies

Requirements:

  • Bachelor’s degree in marketing, communications, journalism, or a related field
  • 1-3 years of experience in content creation, digital marketing, or a similar role
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools)
  • Experience in light video editing and developing a content and social media strategy is a plus
  • Excellent writing, editing, and proofreading skills
  • Displays in-depth knowledge and understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, Pinterest, etc.), their respective participants, and how each platform can be deployed in different scenarios
  • Strong understanding of SEO principles and best practices
  • Experience with email marketing platforms (e.g., Mailchimp, Asana, HubSpot) is a plus
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Creative thinker with strong problem-solving skills
  • Team player with excellent communication and collaboration skills
  • Some travel may be required

Work Model:

  • Hybrid
Company DescriptionPalmer Group is a premier employment agency. Since 1998 we have been a leading resource in providing employment solutions. With consistency and confidence, our experts partner with our clients and candidates as they navigate the evolving job market.

Our employment solutions include temporary and contract staffing, direct-hire placement, as well as additional job seeker services, employer services, and managed services.

We are an employee-owned company founded on strong ethics, values, and a passion for making lives better. Our employees are committed professionals that are passionate about helping others and forming relationships that matter.

Through our relationships, we’ve built a client roster that ranges from local to Fortune 500 companies in a variety of industries and have developed a vast network of high-quality candidates from entry to executive-level experience.

Our areas of expertise include Accounting & Finance, Administrative & Customer Service, Construction, Engineering & Manufacturing, Human Resources, Information Technology, Insurance, Mortgage & Banking, and Sales & Marketing.Company DescriptionPalmer Group is a premier employment agency. Since 1998 we have been a leading resource in providing employment solutions. With consistency and confidence, our experts partner with our clients and candidates as they navigate the evolving job market. \r
\r
Our employment solutions include temporary and contract staffing, direct-hire placement, as well as additional job seeker services, employer services, and managed services. \r
\r
We are an employee-owned company founded on strong ethics, values, and a passion for making lives better. Our employees are committed professionals that are passionate about helping others and forming relationships that matter. \r
\r
Through our relationships, we’ve built a client roster that ranges from local to Fortune 500 companies in a variety of industries and have developed a vast network of high-quality candidates from entry to executive-level experience. \r
\r
Our areas of expertise include Accounting & Finance, Administrative & Customer Service, Construction, Engineering & Manufacturing, Human Resources, Information Technology, Insurance, Mortgage & Banking, and Sales & Marketing.