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Channel Marketing Manager
2 months ago
Company Description
At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture here
Job Description
The Channel Marketing Manager is responsible for the implementation and execution of channel-specific marketing strategies to achieve P&L objectives across Strategic Business Units (SBU’s). He/She will be skilled at working on cross-functional teams including SBU’s, Digital/eBusiness, Sales, Marketing Services and Global Brand Management (GBM)
This role is designated as hybrid which includes working 3 days per week (Tuesday, Wednesday, Thursday) at our North Olmsted, Ohio Moen Headquarters.
Responsibilities
Collaborate with SBU Product Marketing teams to identify and implement growth initiatives within our current product portfolio as well as expansion areas. Understand SBU P&L objectives and drivers to make sound go-to-market recommendations in order to drive top and bottom lines. Collaborate with Sales, Product Marketing, Marketing Services and GBM in the areas of:Growth initiativesProgram development and implementationResearch including competitive insights and recommendationsPresentations and training delivery on new and existing products Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with Sales and SBU partners. Partner with SBU’s to develop customer channel plans directly tied to joint business planning shared objectives. Provide input to brand and merchandising messaging and ensure they align with the overall channel strategy and drive the best possible customer experience within specific accounts. Manage a comprehensive ongoing channel situation analysis that monitors sales, margin and volume across key products and customers. Develop improvement action plans to address unexpected challenges. Partner with Business Intelligence on the measurement and analysis of channel data relating to program/promotional effectiveness and make improvements based on insights. Partner with Sales and SBU’s in the preparation and presentation of results in monthly/quarterly business reviews. Partner with Marketing Services to ensure development of 2D, 3D and digital collateral to drive product launches, promotions, key marketing campaigns, programs within channel and customer-specific marketing.
Qualifications
Bachelor’s degree in Marketing, Business or a related field is required; MBA is preferred. Minimum of 5 years of Sales and/or Marketing experience is required. Channel Leadership experience, as well as experience within the Consumer/Durable Goods industry is preferred. Proficiency with Microsoft Office Suite. Demonstrated solid financial acumen, analytical skills and problem-solving ability. Demonstrated ability to communicate effectively with all levels of the business and in front of customers. Ability to travel up to 30% of the time.
Additional Information
At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work.
Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at to learn more
Equal Employment Opportunity
FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations
FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at and let us know the nature of your request along with your contact information.
