Senior Growth Marketer

4 weeks ago

North Charleston, United States Case Status Full time

Why Case Status:


Case Status recently ranked 430 on the INC 5000 fastest growing companies and received our Certification from Great Places to Work for 24/25.  We are a venture-backed tech startup based out of beautiful Charleston, SC. With a total market opportunity of almost $9B, we’ve been making big waves in the legal industry by enabling our customers to provide their clients with real-time case status communications, proprietary progress tracking, smart scheduling, a custom legal NPS system, and more. We are completely transforming how law firms interact with their clients through a combination of cutting-edge software, AI technology, innovative solutions, and a bunch of really “rad” people.


What do we mean by “rad”? You must not be from the 80s Here’s what it means to be RAD at Case Status:


Radically Disruptive - We make a point to go above and beyond in everything we do. Through creativity, diligence, and clear expectations, we proactively challenge the status quo, embrace failure, and adapt when necessary for the greater good of the mission.


Actively Curious - Making an impact on our customers and their clients matters deeply to us. We value humility and solve for others first. When we are faced with challenges, we desire to delight our customers at every chance. We are curious in our approach, humble in our execution, and confident in our vision.


Dedicated to our Team - Being fully committed means being dependable, taking responsibility for challenges, sharing accolades widely, and checking our egos at the door. We value a strong culture and contribute to its success by taking care of each other; growing professionally, and celebrating our accomplishments.


We’re not just on a mission to transform the legal industry (or bring the word “rad” back to the mainstream, that’s just a bonus). We’re on a mission to help every legal firm profoundly improve their client experience. We want to help every client have a 5-star experience with their attorney. Because every customer is important to us, and so every client matters.

Learn more about what it means to be RAD:


Job Overview:


The Senior Growth/Senior Demand Generation Manager will be responsible for developing and executing strategies that drive customer acquisition, engagement, and retention. This role requires a strategic thinker with a proven track record in growth marketing and demand generation. The ideal candidate will have a deep understanding of digital marketing channels, data analytics, and customer behavior.


Key Responsibilities:

  • Strategy Development: Develop and implement comprehensive growth strategies to drive customer acquisition, conversion, and retention.
  • Demand Generation: Design and execute demand generation campaigns across multiple channels, including email, social media, SEO, SEM, content marketing, and paid advertising.
  • Performance Marketing: Optimize performance marketing efforts to ensure maximum ROI on marketing spend.
  • Analytics and Reporting: Utilize data analytics to measure and report on the effectiveness of growth initiatives. Provide actionable insights and recommendations to improve campaign performance.
  • Lead Generation: Develop and manage lead generation programs to attract high-quality leads and nurture them through the sales funnel.
  • Content Marketing: Collaborate with the content team to create compelling content that drives engagement and supports demand generation efforts.
  • SEO and SEM: Oversee SEO and SEM strategies to increase organic and paid search visibility.
  • Partnerships and Collaborations: Identify and develop strategic partnerships and collaborations to expand reach and drive growth.


Qualifications:

  • Required Experience: 6+ years of experience in growth or demand marketing in SaaS or Software is a must, Strongly preferred within legal tech or a related field.
  • Education: Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
  • Skills:
  • Proven track record of developing and executing successful growth strategies and growth hacking.
  • Strong understanding of digital marketing channels and tactics.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions and use data to explain successes and failures
  • Marketing Attribution
  • Exceptional communication and interpersonal skills.
  • Leadership experience with the ability to inspire and motivate a team.
  • Attributes:
  • Strategic thinker with a results-oriented mindset.
  • Highly organized and detail-oriented.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Innovative and creative problem solver.
  • Not afraid to get your hands dirty. 
  • Some travel may be required to a few tradeshows or events

Where:

Case Status is based in Park Circle in North Charleston, SC. The candidate must be in-office 2 days per week at minimum. This is a hybrid role, although the expectation is that the candidate will be in the office more often until the ramp period is over and has demonstrated proficiency in the role.


Benefits:

We firmly believe that investing in our employees’ well-being and empowering them through a competitive total rewards philosophy is the only way to go.

Some of our perks include:


  • Unlimited PTO (with manager approval and after a short period of employment)
  • Leading Medical, Dental, and Vision Plans with HSA options and 24/7 EAP
  • Matching 401(k) contribution program after 3 months of employment
  • Ownership in Case Status through its stock option plan
  • Quarterly recharge days, extended holiday PTO, and more



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