Marketing Associate

2 months ago

Columbus, United States Sinclair Broadcast Group Full time
Job Description

ABC6, FOX28 and The CW Columbus is looking for a Marketing Associate who will serve as a dedicated marketing, data, and content powerhouse across the station's Sales and Solutions teams. From time to time, the Marketing Associate may manage assigned accounts in the role of a junior Marketing Consultant. The ideal candidate will be a well-organized multitasker with a passion for assisting others in the workgroup and contributing to the team's success.

Responsibilities include:
  • Work efficiently with the team of Marketing Consultants (MC) and Management to support new and existing business in achievement of substantial client and station growth
  • Provide world-class administrative support to the MCs and Management and customer service to existing and new clients
  • Collaborate with MCs to fulfill advertising clients' RFP requests and manage ad scheduling process
  • Drive research efforts to support MCs in selling integrated solutions to new and existing clients
  • Develop client-specific advertising solutions and associated sales collateral based on client's needs and market opportunity
  • Process customer account orders and billing information with diligent attention to detail
  • Manage preempts and develop make good plans to accurately represent client's delivery requirements
  • Project manage creative process and campaign execution for TV and digital solutions, including asset collection, production and trafficking
  • Manage databases to proactively run reports related to critical sales outcomes and present findings to Sales and Management teams as applicable
  • Provide database maintenance to ensure clean CRM and ability to pull data quickly, including determination of areas where the team can increase efficiency in marketing programs and sales strategy
  • Serve as a trusted advisor by conducting high quality business and industry analyses and reporting out to internal teams and external clients
  • Drive business goals by notifying sales team of upsell and account expansion opportunities
Key Attributes and Qualifications:
  • Passion and enthusiasm for playing a supporting role, and contributing to team success
  • Ability to communicate effectively with peers, supervisors, and colleagues
  • Effectively negotiate and influence with, or without authority
  • High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clients
  • Strong evidence of listening skills, verbal communication, and professional writing style
  • Engaged as a continuous learner with evidence of striving to be a high performer in role
  • Ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines while maintaining accuracy
  • Technologically savvy with ability to use multiple internet and software platforms to perform duties
  • Understanding of digital reporting and analytic metrics
  • Marketing or advertising experience a plus
  • Microsoft Excel, Project PowerPoint, Word, and Outlook
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace

About Us

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

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