Sales and Marketing Associate

2 months ago

Columbus, Ohio, United States Sinclair Broadcast Group Full time
About the Role

The Sinclair Broadcast Group is seeking a highly skilled Marketing Associate to join our team. As a Marketing Associate, you will play a critical role in supporting the Sales and Solutions teams by providing exceptional marketing, data, and content expertise.

Key Responsibilities
  • Collaborate with the Sales team to develop and execute marketing strategies that drive business growth and client satisfaction.
  • Provide administrative support to the Sales team, including data analysis, report generation, and customer service.
  • Work closely with the Marketing Consultants to fulfill advertising clients' requests and manage ad scheduling processes.
  • Develop and implement research efforts to support the Sales team in selling integrated solutions to new and existing clients.
  • Design and implement client-specific advertising solutions and associated sales collateral.
  • Process customer account orders and billing information with attention to detail.
  • Manage preempts and develop make-good plans to accurately represent client delivery requirements.
  • Project manage creative processes and campaign execution for TV and digital solutions.
  • Manage databases to run reports related to critical sales outcomes and present findings to the Sales and Management teams.
  • Provide database maintenance to ensure clean CRM and ability to pull data quickly.
  • Serve as a trusted advisor by conducting business and industry analyses and reporting out to internal teams and external clients.
Requirements
  • Passion for playing a supporting role and contributing to team success.
  • Ability to communicate effectively with peers, supervisors, and colleagues.
  • Effectively negotiate and influence with or without authority.
  • High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences.
  • Strong evidence of listening skills, verbal communication, and professional writing style.
  • Engaged as a continuous learner with evidence of striving to be a high performer in role.
  • Ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines.
  • Technologically savvy with ability to use multiple internet and software platforms to perform duties.
  • Understanding of digital reporting and analytic metrics.
  • Marketing or advertising experience a plus.
  • Microsoft Excel, Project PowerPoint, Word, and Outlook.

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