Retail Marketing Manager

1 month ago

Chicago, United States The Azek Company Full time

The Retail Marketing Manager will drive all facets of The AZEK Company's retail channel marketing strategy and execution.

Key areas of responsibility include: development and execution of strategic marketing plans designed to drive retail growth, product commercialization, media/advertising communications, project management, sales/marketing analytics, and a high-degree of communication and partnership with internal and external stakeholders at all levels within the organization.

Position Responsibilities:

Strategic Planning

  • Execute an annual marketing plan designed to drive retail sales growth and engagement across all retail partners
  • Develop and execute monthly, omnichannel go-to-market plans supporting both traditional and digital marketing tactics
  • Continuously look at opportunities to drive sales growth, consumer and pro awareness and associate engagement

In-Store Experience & Retail Merchandising

  • Lead the design and execution of retail displays, product packaging, POP, sales & marketing collateral, and in-aisle activations
  • Partner with the retail sales team to develop best in class training, communication, and sales materials for retail and Pro Desk associates
  • Lead the development and execution of retail advertising campaigns (includes OOH and digital channels) in partnership with advertising agencies and the Integrated Marketing Team
  • Manage retail in-store and tradeshow premiums, educational materials and giveaways

Digital/E-Commerce Presence

Partner with internal marketing/product teams, as well as external retailer Brand Advocates & Digital teams, to drive traffic and conversion on retail partner websitesManage retail e-commerce asset needs including item setup, content creation, photography and graphic needs

Business Financials & Analytics

Measures, reports out and optimizes the marketing plans based on resultsManage Retail marketing monthly budget and spend within forecastDevelop the annual retail marketing budget

Position Qualifications:

Bachelor's Degree in Marketing, Communications, or Business is preferred, MBA is a plus7+ years of experience in a corporate marketing, sales, strategy environments; with a preferred focus on channel/retail and shopper marketing requiredExperience working with Home Center retailers: Home Depot, Lowe's, Menards, and Rona CanadaSpecific work experience in channel marketing, sales, consumer insights and strategy, advertising, project management, and written communications, are highly desirableAbility and experience to present to C-Suite executivesAble to manage and motivate people, this person is able to build strong relationships with a wide range of people both internally and externallyDemonstrated success in developing and implementing dynamic new channel/market strategies within retailExceptional verbal, report, presentation, PowerPoint, and Excel abilitiesPDN-9ca697dc-78d4-48cc-b10a-4e183864e51e

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