Advertising Campaign Manager

6 days ago

Chicago, Illinois, United States Retail Business Services Full time

About Retail Business Services

Retail Business Services is a leading provider of business solutions to the retail industry. Our company is dedicated to helping retailers succeed in a rapidly changing market.

Job Summary

We are seeking a highly skilled Media Planner to join our team. The successful candidate will be responsible for managing all levels of media, with a focus on digital media. This includes developing and maintaining strategic communication plans and media recommendations for a variety of clients and objectives.

Key Responsibilities

  • Partner with Sales, Account Management, Adops, vendors and agencies to advise and recommend the best media strategy for performance and reach of campaign goals with a focus on annual and quarterly planning
  • Ensure account team and creative team are apprised of changes to the media plan
  • Develop and foster strong relationships with internal team and media partners
  • Evaluate media opportunities and present media plans and/or POVs clearly in writing and verbally
  • Analyze web metrics, provide monthly campaign performance reports to clients, and recommend optimizations when appropriate to improve media performance
  • Handle all digital media billing using monthly tracking reports and invoice reconciliation
  • Ensure that advertising messages align with ADRM objectives
  • Monitor the performance of online and offline advertising campaigns and reporting the results to vendor/cpg and internal stakeholders
  • Research the current media landscape and stay up to date with the latest media trends
  • Determine the most suitable media mix given the nature of each vendor/CPGs business, budget and preferred advertising media
  • Building and maintaining relationships with vendor/cpgs, advertising platforms and media influencers

Requirements

  • 3 to 5 years of media planning experience in digital media
  • Bachelor's degree in Marketing, Advertising, Communications or Related Field

Preferred Qualifications

  • Strong knowledge of a range of online media platforms (websites, social media, etc.) and offline media such as print, TV and radio
  • Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns (Saleforce, Placement IO)
  • Excellent interpersonal and communication skills
  • Proven analytical and organizational skills
  • Effective at working under pressure and meeting tight deadlines
  • Highly proficient in Microsoft Office (Outlook, Excel, PowerPoint)
  • An independent self-starter who is self-directed yet also team-oriented
  • Strong project management skills; must be well-organized with ability to multi-task on multiple projects
  • Flexible and intuitive (can manage complex internal and client relationships)

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