![Wells Enterprises, Inc.](https://media.trabajo.org/img/noimg.jpg)
Shopper Marketing Merchandising Manager
1 month ago
The Shopper Marketing Merchandising Manager will be responsible for developing and executing merchandising strategies that drive shopper engagement and sales across various retail channels, inclusive of Grocery, Mass & C-store. This role requires a strategic thinker with a deep understanding of retail customers and environments and merchandising best practices. Collaborates with cross-functional teams to create and implement disruptive merchandising programs for retail that align with our brand objectives and drive business growth.
Responsibilities Include:
- Merchandising Strategy Development: Develop and implement comprehensive merchandising strategies to enhance shopper engagement, disrupt the shopper journey and drive sales growth. Analyze market and customer trends and competitive activities to inform merchandising plans. Create annual and seasonal merchandising plans that align with brand and business objectives.
- Retail Execution: Lead the development and execution of in-store merchandising displays, disruptive point-of-sale materials, and promotional signage. Develop retail customer playbook for marketing and sales to utilize for turnkey execution. Work closely with sales and retail teams to ensure effective implementation of merchandising programs. Monitor and evaluate the effectiveness of merchandising initiatives and make data-driven recommendations for improvement.
- Analytics: Collaborate with shopper insights team to partner on insights and data analytics to inform merchandising strategies and optimize shopper experiences. Provide timely analysis of sales performance from merchandising vehicles to identify opportunities and challenges. Present insights and recommendations to senior management and cross-functional teams.
- Collaboration and Cross-Functional Leadership: Collaborate with marketing, sales, creative services, sales operations, and supply chain teams to ensure cohesive and aligned merchandising strategies. Act as the primary point of contact for retail partners regarding merchandising initiatives and execution. Lead cross-functional meetings and project teams to drive merchandising initiatives forward.
- Budget Management: Manage the merchandising budget, ensuring efficient allocation of resources to maximize ROI. Track and report on budget performance, identifying areas for cost optimization.
- Vendor and Partner Management: Manage relationships with external vendors and agencies involved in the creation and execution of merchandising materials. Negotiate contracts and ensure timely delivery of high-quality and disruptive merchandising assets Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in shopper marketing, merchandising, or retail marketing within the CPG industry
- Deep Understanding of Shopper Behavior: thorough knowledge of shopper marketing, behavior patterns, and decision-making processes. This includes understanding what influences purchase decisions, how shoppers interact with different retail environments, and the factors that drive brand loyalty and engagement.
- Expertise in Retail Environments and Merchandising Best Practices: in-depth knowledge of various retail formats (e.g., grocery stores, mass merchants, convenience stores) and the best practices for merchandising within each setting. This includes familiarity with planogram development, in-store display techniques, point-of-sale materials, and the latest trends in visual merchandising and retail technology.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent project management skills, with the ability to manage multiple projects simultaneously.
- Strong communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
- Proficiency in merchandising tools, as well as Microsoft Office Suite.
- Strategic thinker with a passion for shopper marketing and merchandising.
Wells Enterprises is an EEO/AA employer M/F/Vet/Dis
-
Trade Marketing Specialist
1 week ago
Chicago, Illinois, United States Storck Full timeJob Type: Full-time Position: Trade Marketing Analyst, Storck USA Supervisor: Trade Marketing Associate Manager, Storck USA FLSA Status: Exempt Overview: Storck North America encompasses Storck Canada, Inc., Storck USA, L.P., and Central America for Storck Group. As a leading Global Candy and Confectionery entity, headquartered in Berlin, Germany, Storck...
-
Trade Marketing Specialist
4 days ago
Chicago, Illinois, United States Storck Full timeJob Type: Full-time Position Title: Trade Marketing Analyst, Storck USAReporting To: Trade Marketing Associate Manager, Storck USAFLSA Status: ExemptOverview:Storck North America, which includes Storck Canada, Inc., Storck USA, L.P., and Central America, is part of the globally recognized Storck Group, headquartered in Berlin, Germany. Renowned for its...
-
In-Store Shopper
3 months ago
Chicago, Illinois, United States Whole Foods Market Full timeAt Whole Foods Market, we're committed to providing record-setting grocery delivery services to our Prime Now customers. This is a fast-growing program and candidates who are passionate about our quality products and great customer service will be a great fit. We think you'll agree that it's a great time to join #TeamWFM.As an In-Store Shopper, you'll work...
-
Trade Marketing Specialist
1 week ago
Chicago, Illinois, United States Storck Full timeJob Type: Full-time Position: Trade Marketing Analyst, Storck USA Supervisor: Trade Marketing Associate Manager, Storck USA FLSA Status: Exempt Overview: Storck North America, which includes Storck Canada, Inc., Storck USA, L.P., and Central America, is part of the Storck Group, a global leader in the candy and confectionery industry, renowned for beloved...
-
Associate Marketing Manager
1 month ago
Chicago, Illinois, United States Molson Coors Full timeRequisition ID: 31894 A Career in Beverage:Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle. We are Talent Brewers with our culture rooted in our core...
-
Brand Manager
4 weeks ago
Chicago, Illinois, United States Dairy Farmers of America Full timeLead the development and execution of key marketing initiatives for national brands and/or brand portfolios for multiple regions or groups. Develop and implement effective brand strategies to drive the growth and success of our key brands. Lead cross-functional teams, including marketing, product development, and sales, to ensure our brand message is...
-
Senior Account Executive
24 hours ago
Chicago, Illinois, United States Mars United Commerce Full timeAbout the RoleMars United Commerce is a leading global commerce marketing practice with a focus on driving growth for our clients. We're seeking a highly skilled Senior Account Executive to join our team and play a key role in the success of our clients' shopper marketing programs.Key ResponsibilitiesMaintain productive interactions with support departments...
-
Senior Manager of Omni-Channel Marketing
4 days ago
Chicago, Illinois, United States WK Kellogg Co Full timeAbout WK Kellogg CoAt WK Kellogg Co, our mission is to foster joy and connection, inspiring exceptional days. With a legacy spanning over 118 years, we are committed to ethical business practices that promote nutritious food, social connectivity, and environmental stewardship. We are excited about our future initiatives and invite you to be part of this...
-
Senior Manager of Omni-Channel Marketing
1 week ago
Chicago, Illinois, United States WK Kellogg Co Full timeAbout WK Kellogg CoAt WK Kellogg Co, our mission is to foster joy and connection, inspiring great days for everyone. With over 118 years of history, we are committed to creating nutritious foods, promoting social connectivity, and respecting our natural resources. We are on an ambitious journey to make a positive impact on both people and the planet, and we...
-
PepsiCo Summer Internship: Shopper Insights Role
16 hours ago
Chicago, Illinois, United States PepsiCo Full timeAbout the RolePepsiCo is a global leader in the food and beverage industry, and we're looking for talented individuals to join our team as a 2025 Summer Intern: Shopper Insights Intern. As a member of our team, you'll have the opportunity to work on exciting projects, develop your skills, and contribute to the success of our business.ResponsibilitiesConduct...
-
Chicago, Illinois, United States PepsiCo Full timeAbout the RolePepsiCo is a global leader in the food and beverage industry, and we're looking for talented individuals to join our team as a 2025 Summer Intern: Shopper Insights Intern. As a member of our team, you'll have the opportunity to work on exciting projects, develop your skills, and contribute to the success of our business.ResponsibilitiesConduct...
-
2025 Summer Intern: Shopper Insights Professional
17 hours ago
Chicago, Illinois, United States PepsiCo Full timeAbout the RolePepsiCo is a global leader in the food and beverage industry, and we're looking for a talented Summer Intern to join our Shopper Insights team. As a Summer Intern, you'll have the opportunity to work on real-world projects, collaborate with cross-functional teams, and develop your skills in research methodologies, data analysis, and consumer...
-
Trade Marketing Specialist
1 week ago
Chicago, Illinois, United States Storck Full timeJob Type: Full-timePosition:Trade Marketing Analyst, Storck USASupervisor:Trade Marketing Associate Manager, StorckFLSA Status:ExemptOverview:Storck North America encompasses Storck Canada, Inc., Storck USA, L.P., and Central America under the Storck Group umbrella. Headquartered in Berlin, Germany, Storck Group is a prominent player in the global candy and...
-
Marketing Campaign Manager
1 day ago
Chicago, Illinois, United States Allied Global Marketing Full timeAbout the RoleWe are seeking a highly skilled and experienced Marketing Campaign Manager to join our team at Allied Global Marketing in Chicago, IL.Key ResponsibilitiesConceptualize and execute 360 marketing campaigns to drive business growth and client satisfaction.Negotiate trade agreements with media partners to secure coverage and promote client...
-
Senior Omni Commerce Marketing Leader
4 days ago
Chicago, Illinois, United States WK Kellogg Co Full timeAt WK Kellogg Co, our mission is to foster joy and connection, inspiring great days for all. We are committed to making a positive impact through nutritious food, social connectivity, and environmental stewardship. We invite you to be part of our ambitious plans to drive this mission forward. Position Overview: We are seeking a Senior Manager of Omni...
-
Senior eCommerce Merchandising Manager
4 days ago
Chicago, Illinois, United States Crate&Barrel Full timeAbout UsAt CB2, we are redefining home design for the contemporary consumer. Emerging from the legacy of Crate and Barrel, we are dedicated to delivering high-quality, elegant designs at accessible prices. Our downtown Chicago location fosters a dynamic and collaborative work atmosphere. If you possess creativity, teamwork, and a passion for modern...
-
Merchandising Team Lead
16 hours ago
Chicago, Illinois, United States World Market Inc Full timeJob SummaryWe are seeking a highly skilled and experienced Merchandising Team Lead to join our team at World Market Inc. As a key member of our visual merchandising team, you will be responsible for leading and implementing visual merchandising strategies to drive sales and enhance the customer shopping experience.Key ResponsibilitiesPartner with the Store...
-
Senior Account Executive
24 hours ago
Chicago, Illinois, United States Mars United Commerce Full timeAbout the RoleMars United Commerce is a leading global commerce marketing practice with a focus on driving growth for our clients. We're seeking a highly skilled Senior Account Executive to join our team and play a key role in the project management and activation of shopper marketing programs for a major CPG client.Key ResponsibilitiesMaintain productive...
-
**Manager, Celebrity
1 day ago
Chicago, Illinois, United States The Marketing Arm Full timeAbout The Marketing ArmThe Marketing Arm (TMA) is a leading marketing and entertainment agency that creates cultural resonance for brands. We are a team of creatives, strategists, and innovators who are passionate about making a lasting impact in the entertainment industry.Job OverviewWe are seeking a highly skilled and experienced Manager of Celebrity &...
-
Creative Visual Merchandiser
1 week ago
Chicago, Illinois, United States SpaDerma Full timeSpaDerma stands as a premier medical spa in Chicago, renowned for its Cosmetic Injectables, Laser Hair Removal, and Advanced Skincare services, backed by over two decades of expertise. Our dedicated team of approximately 150 professionals includes talented Aestheticians and Injectors who deliver effective treatments utilizing cutting-edge technology. We take...