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Marketing Communications Specialist, Senior
4 months ago
Your Role
The Consumer Acquisition and Retention Marketing team consists of passionate marketers at heart – driven to create the most compelling acquisition and retention programs to drive sales for the Medicare and Individual lines of business. The Marketing Communications Specialist, Senior will report to the Sr. Manager, Medicare Marketing Communications. In this role you will work on a variety of project-based assignments that will support Medicare and Individual marketing and business goals. This includes supporting marketing campaigns through development across multiple channels.
Your Work
In this role, you will:
Support the creation of marketing materials through the eyes of the customer – developing holistic experiences and meaningful touchpoints while incorporating a test and learn methodology Support the development of comprehensive marketing plans, that incorporate a full spectrum of tools and tactics (letters, digital content, etc.) Manage multiple projects and stakeholders through a defined project-based workflow management system Participate in cross-functional teams across multiple business units to align on priorities and work on the execution of materials to be developed Use data to measure success and continually optimize results in partnership with team by being engaged in campaign report outs to drive greater program efficiencies Proofread materials (including direct mail "lives"), and ensure brand and regulatory requirements are met Support development of marketing materials (collateral, direct mail, and digital creative) from creative execution to implementation. This includes routing to key stakeholders, brand, legal and regulatory for approval Execute deliverables by deadline and on budget, which includes cross-functional collaboration with internal and external agency/vendor partners to ensure projects meet business and membership growth goals